| Record ID | ia:testimonialadver0000unse |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/testimonialadver0000unse/testimonialadver0000unse_marc.xml |
| Download MARC binary | https://www.archive.org/download/testimonialadver0000unse/testimonialadver0000unse_meta.mrc |
LEADER: 01786cam a22003254a 4500
001 012199782-0
005 20100331115011.0
008 090611s2009 nyua b 001 0 eng
010 $a 2009021748
020 $a0230615600
020 $a9780230615601
035 0 $aocn369141623
040 $aDLC$cDLC$dYDX$dBWX$dCDX
043 $an-us---
050 00 $aHF5823$b.T37 2009
082 00 $a659.1$222
245 00 $aTestimonial advertising in the American marketplace :$bemulation, identity, community /$cedited by Marlis Schweitzer and Marina Moskowitz.
250 $a1st ed.
260 $aNew York :$bPalgrave Macmillan,$c2009.
300 $aviii, 240 p. :$bill. ;$c22 cm.
504 $aIncludes bibliographical references and index.
505 0 $aTestimonials in silk : Juba and the legitimization of American blackface minstrelsy in Britain -- The testifying subject : reliability in marketing, science, and law at the end of the age of Barnum -- "After a season of war" : sharing horticultural success in the reconstruction-era landscape -- "The ten year club" : artificial limbs and testimonials at the turn of the twentieth century -- "The mad search for beauty" : actresses, cosmetics, and the middle-class market -- "I am Kay and I prefer modern" : bridal testimonials and the rise of consumer rites, 1920s-1950s -- "Dear friend" : Charles Atlas, American masculinity, and the bodybuilding testimonial, 1894-1944 -- "For us, by us" : hip-hop fashion, commodity blackness and the culture of emulation.
650 0 $aAdvertising$zUnited States$xHistory.
650 0 $aAdvertising$zUnited States$xPsychological aspects.
655 7 $aHistory.$2fast
700 1 $aSchweitzer, Marlis.
700 1 $aMoskowitz, Marina,$d1968-
988 $a20100210
049 $aHLSS
906 $0DLC