MARC record from Internet Archive

LEADER: 02352cam 2200505Ia 4500
001 ocm48165005
003 OCoLC
005 20200824234131.0
008 011017s2001 iauab b 000 0 eng d
040 $aIEA$beng$cIEA$dNOR$dOCLCQ$dYDXCP$dOCLCG$dOCLCF$dOCLCQ$dOCLCO$dKKX
020 $a0971059705
020 $a9780971059702
035 $a(OCoLC)48165005
050 4 $aLB2342.82$b.S488 2001
082 4 $a378.107
100 1 $aSevier, Robert A.$q(Robert Allen),$d1955-
245 10 $aThinking outside the box :$bsome (fairly) radical thoughts on how colleges and universities should think, act, and communicate in a very busy marketplace /$cRobert A. Sevier.
260 $aHiawatha, Iowa :$bStrategy Pub.,$c©2001.
300 $axi, 202 pages :$billustrations, map ;$c28 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $a"Think strategically, act audaciously, communicate aggressively"--Cover.
504 $aIncludes bibliographical references (pages 197-200).
505 00 $tThe higher education landscape --$tWhy it's sometimes so hard to change --$tThinking strategically --$tSix audacious moves --$tUnderstanding marketing and branding --$tIt's only communication if they respond.
650 0 $aCollege publicity.
650 0 $aUniversities and colleges$xPlanning.
650 0 $aEducation$xMarketing.
650 0 $aUniversities and colleges$xPublic relations.
650 0 $aCollege students$xRecruiting.
650 0 $aCommunication in marketing.
650 0 $aStrategic planning.
650 7 $aCollege publicity.$2fast$0(OCoLC)fst00867911
650 7 $aCollege students$xRecruiting.$2fast$0(OCoLC)fst00868038
650 7 $aCommunication in marketing.$2fast$0(OCoLC)fst00870196
650 7 $aEducation$xMarketing.$2fast$0(OCoLC)fst00902701
650 7 $aStrategic planning.$2fast$0(OCoLC)fst01134371
650 7 $aUniversities and colleges$xPlanning.$2fast$0(OCoLC)fst01161835
650 7 $aUniversities and colleges$xPublic relations.$2fast$0(OCoLC)fst01161846
650 7 $aColleges and universities$xPlanning.$2sears
650 7 $aColleges and universities$xPublic relations.$2sears
938 $aYBP Library Services$bYANK$n2233900
029 1 $aAU@$b000024700077
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 74 OTHER HOLDINGS