MARC record from Internet Archive

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001 ocm71817779
003 OCoLC
005 20101013150807.0
008 060808s2006 nyu b 000 0 eng d
010 $a 2006932396
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050 14 $aE743$b.L35 2006
082 00 $a320.51/3/0973$222
082 04 $a324.2732/7$222
100 1 $aLakoff, George.
245 10 $aThinking points :$bcommunicating our American values and vision : a progressive's handbook /$cGeorge Lakoff and the Rockridge Institute.
250 $a1st ed.
260 $aNew York :$bFarrar, Straus and Giroux,$c2006.
300 $axiii, 156 p. ;$c21 cm.
504 $aIncludes bibliographical references (p. [153]-156)
505 0 $aWinning and losing -- Biconceptualism -- Frames and brains -- The nation as family -- Morality and the market -- Fundamental values -- Strategic initiatives -- The art of arguments.
520 $aThis book offers a concise, and systematic explanation of how conservatives think and use language to frame poltical issues, and how language and moral framing equals power in politics. It also explains how progressives can fight back with their own values and communicate their vision of a better America. The author and the Rockridge Institute offer a new understanding of the progressive worldview, and reveal the nature of the so-called political center. They explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to core progressive values.
650 0 $aProgressivism (United States politics)
650 0 $aCommunication in politics$zUnited States.
651 0 $aUnited States$xPolitics and government$y2001-2009.
710 2 $aRockridge Institute.
856 41 $3Sample text$uhttp://www.loc.gov/catdir/enhancements/fy0708/2006932396-s.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0807/2006932396-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0807/2006932396-d.html
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