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MARC record from Internet Archive

LEADER: 01713cam 2200433 i 4500
001 ocn840497165
003 OCoLC
005 20220729124206.0
008 130423s2012 paua 000 0 eng
040 $aGUL$beng$erda$cGUL$dYDXCP$dOCLCF$dOCLCO
020 $a9780615706733
020 $a0615706738
035 $a(OCoLC)840497165
042 $apcc
050 4 $aLB2342.82$b.T47 2012
130 0 $aThree and a tree (2012)
245 10 $aThree and a tree /$c160over90.
264 1 $aPhiladelphia, Pennsylvania :$b160over90,$c2012.
300 $a201 pages :$bcolor illustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $a"How to take down bad university marketing--one cliché at a time"--Cover.
505 0 $aDo you suffer from TAAT? -- Getting to know you: branding -- Proper planning prevents piss poor performance: process -- Where it all goes terribly, lopsidedly, pear-shaped wrong: creativity.
650 0 $aEducation, Higher$xMarketing.
650 0 $aCollege students$xRecruiting.
650 0 $aCollege publicity.
650 0 $aProduct management.
650 6 $aÉtudiants$xRecrutement.
650 6 $aUniversités$xPublicité.
650 6 $aProduits commerciaux$xGestion.
650 7 $aCollege publicity.$2fast$0(OCoLC)fst00867911
650 7 $aCollege students$xRecruiting.$2fast$0(OCoLC)fst00868038
650 7 $aEducation, Higher$xMarketing.$2fast$0(OCoLC)fst00903076
650 7 $aProduct management.$2fast$0(OCoLC)fst01078225
710 2 $a160over90 (Firm),$eauthor.
938 $aYBP Library Services$bYANK$n10695666
994 $aZ0$bIME
948 $hNO HOLDINGS IN IME - 21 OTHER HOLDINGS