MARC record from Internet Archive

LEADER: 02100cam a2200289 a 4500
001 2002016370
003 DLC
005 20060726190953.0
008 020108s2003 nju b 001 0 eng
010 $a 2002016370
020 $a080584113X (alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aP96.M36$bT56 2003
082 00 $a302.23/068/8$221
245 00 $aTime and media markets /$cedited by Alan B. Albarran, Angel Arrese.
260 $aMahwah, N.J. :$bLawrence Erlbaum,$c2003.
300 $axi, 177 p.$c24 cm.
440 0 $aLEA's communication series
504 $aIncludes bibliographical references and indexes.
505 8 $aMachine generated contents note: 1 Time and Media Markets: An Introduction -- Alan B. Albarran and Angel Arrese -- 2 Media and Representations of Time -- Jacques Durand -- 3 Time as a Niche Dimension: Competition Between the Internet and Television -- Daniel G. McDonald andJohn W Dimmick -- 4 Temporal Aspects of Media Distribution -- Robert G. Picard and Mikko Gronlund -- 5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost -- Dan Shaver and Mary Alice Shaver -- 6 Time Management and CNN strategies (1980-2000) -- Mercedes Medina -- 7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe -- David H. Goff -- 8 Advertising and Internet Usage: A Perspective From Time and Media Planning -- Francisco Javier P&eez-Latre -- 9 Media Markets as Time Markets: The Case of Spain -- Alfonso Nieto -- 10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences -- Patricia E Pbalen -- 11 Time and Media Markets: Summary and Research Agenda -- Angel Arrese and Alan B. Albarran -- Author Index -- Subject Index.
650 0 $aMass media$xMarketing.
650 0 $aTime management.
700 1 $aAlbarran, Alan B.
700 1 $aArrese, Angel.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/fy032/2002016370.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0634/2002016370-d.html