MARC record from Internet Archive

LEADER: 01704cam 2200349 a 4500
001 55586972
003 OCoLC
005 20070717172617.0
008 040512r20022000maua b 001 0 eng
010 $a2004273849
020 $a0316346624 (pbk.)
020 $a9780316346627 (pbk.)
035 $a(OCoLC)55586972
040 $aDLC$cDLC$dDNJ$dNLC$dBAKER$dCCS$dTBS$dYDXCP$dBTCTA
049 $aCC9M
050 00 $aHM1033$b.G53 2002
100 1 $aGladwell, Malcolm,$d1963-
245 14 $aThe tipping point :$bhow little things can make a big difference /$cMalcolm Gladwell ; [with a new afterword by the author].
250 $a1st Back Bay pbk. ed.
260 $aBoston :$bBack Bay Books,$c2002.
300 $axii, 301 p. :$bill. ;$c21 cm.
500 $aOriginally published: Boston : Little, Brown, c2000.
504 $aIncludes bibliographical references and index.
505 0 $aThe three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world.
650 0 $aSocial psychology.
650 0 $aContagion (Social psychology)
650 0 $aCausation.
650 0 $aContext effects (Psychology)
907 $a.b10585576$bsf $c-
902 $a080709
998 $b1$c070717$dm$ea$f-$g4
945 $lsfst