MARC record from Internet Archive

LEADER: 03514cam 2200529Ma 4500
001 ocn811729459
003 OCoLC
005 20211030085926.0
008 120918s2013 stka 001 0 eng d
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020 $a0857867199$q(ebook)
020 $a9780857867193$q(ebook)
035 $a(OCoLC)811729459$z(OCoLC)828884107
050 10 $aBF774$b.P56 2013
082 04 $a303.342$223
084 $a85.05$2bcl
084 $a77.45$2bcl
100 1 $aPink, Daniel H.
245 10 $aTo sell is human :$bthe surprising truth about persuading, convincing, and influencing others /$cDan Pink.
260 $aEdinburgh :$bCanongate,$c2013.
300 $a260 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bc$2rdamedia
338 $avolume$bcr$2rdacarrier
500 $aIncludes index.
505 0 $aIntroduction -- Part one: Rebirth of a salesman -- We're all in sales now -- Entrepreneurship, elasticity, and ed-med -- From caveat Emptor to caveat venditor -- Part two: How to be -- Attunement -- Buoyancy -- Clarity -- Part three: What to do -- Pitch -- Improvise -- Serve.
520 $a"From the bestselling author of Drive and A Whole New Mind comes an exploration of the power of selling, which each of us does every day--whether we know it or not. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn their keep by convincing someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales--but so do the other eight out of nine. Whether we're entrepreneurs persuading funders, employees pitching colleagues, or parents and teachers cajoling kids, we spend our days trying to move others. Today, like it or not, we're all in sales. Or as Daniel H. Pink puts it, everyone is in the "moving business." In this provocative book, Pink offers a fresh look at the art and science of selling. He shows that sales, whether pushing a product or peddling an idea, isn't what it used to be. Because of powerful economic changes, the glad-handing, truth-bending form of sales is a relic. In its place is a new approach to moving people that involves three very human qualities and four surprising skills. As he did in Drive and A Whole New Mind, Pink lays out the science for his counterintuitive insights, offers vivid examples and stories, and provides readers with tools to put the ideas into action. Smart yet accessible, bold yet well argued, this is the first book on sales for people who've never read a book about sales. It will change how you see your world and transform what you do at work, at school, and at home"--$cProvided by publisher.
650 0 $aPersuasion (Psychology)
650 7 $aPersuasion (Psychology)$2fast$0(OCoLC)fst01058890
938 $aYBP Library Services$bYANK$n9367353
938 $aYBP Library Services$bYANK$n9367352
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948 $hHELD BY P4A - 71 OTHER HOLDINGS