MARC record from Internet Archive

LEADER: 03595cam 2200673 a 4500
001 ocm70403084
003 OCoLC
005 20200918193642.0
008 060704s2007 enka b 001 0 eng
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050 4 $aHF5415.1265$b.C46 2007
082 04 $a658.872$222
084 $a85.40$2bcl
100 1 $aChaffey, Dave,$d1963-
245 10 $aTotal e-mail marketing :$bmaximizing your results from integrated e-marketing /$cDave Chaffey.
246 3 $aTotal email marketing
250 $a2nd ed.
260 $aOxford ;$aBurlington, MA :$bButterworth-Heinemann,$c2007.
300 $axiv, 275 pages :$billustrations ;$c25 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aE-marketing essentials
500 $aPrevious edition: 2003.
504 $aIncludes bibliographical references and index.
505 0 $a1. Introduction -- 2. E-mail marketing fundamentals -- 3. E-mail campaign planning -- 4. Using e-mail for customer acquisition -- 5. Using e-mail for customer retention -- E-mail marketing management -- 8. E-mail marketing challenges and innovation.
520 1 $a"Total E-mail Marketing 2e shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than guidelines on e-mail creative. It explains in detail how to plan and execute e-mail campaigns which integrate with other online and offline communications and shows where e-mail marketing works and where it shouldn't be used." "The book draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing."--Jacket.
650 0 $aTelemarketing.
650 0 $aElectronic mail messages.
650 7 $aElectronic mail messages.$2fast$0(OCoLC)fst00907328
650 7 $aTelemarketing.$2fast$0(OCoLC)fst01146200
650 17 $aE-commerce.$2gtt
830 0 $aE-marketing essentials.
856 41 $3Table of contents$qapplication/pdf$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017159492&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 4 $uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1668553&custom_att_2=simple_viewer
856 41 $uhttp://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=63699$zE-book - Full text from Ebook Central
938 $aBaker & Taylor$bBKTY$c39.95$d39.95$i0750680679$n0006939068$sactive
938 $aBaker and Taylor$bBTCP$nBK0006939068
938 $aOtto Harrassowitz$bHARR$nhar065019877
938 $aYBP Library Services$bYANK$n2456032
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948 $hHELD BY P4A - 145 OTHER HOLDINGS