MARC record from Internet Archive

LEADER: 03001cam 2200637 a 4500
001 ocm30318870
003 OCoLC
005 20200615074536.0
008 940404s1994 ctu b 001 0 eng
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035 $a(OCoLC)30318870
043 $an-us---
050 00 $aHF5415.1$b.R415 1994
082 00 $a658.8/02$220
084 $a85.38$2bcl
084 $a85.40$2bcl
100 1 $aReddy, Allan C.
245 10 $aTotal quality marketing :$bthe key to regaining market shares /$cAllan C. Reddy.
260 $aWestport, Conn. :$bQuorum Books,$c1994.
300 $axiii, 180 pages ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 167-175) and indexes.
505 0 $a1. The Problem: Loss of Market Shares -- 2. Who Is Stealing Market Shares and What Can Be Done about It? -- 3. SWOT Analysis: A Simple but Effective Tool -- 4. The Market Share Mystique -- 5. Total Quality Marketing: A Sound Solution -- 6. Total Quality Marketing in Practice -- 7. Implementing Total Quality Marketing: Case Examples -- 8. Looking into the Future -- App. A Major Macroeconomic Issues -- App. B North American Free Trade Agreement (NAFTA): Beauty or the Beast -- App. C Pioneers in Quality.
650 0 $aMarketing$zUnited States$xQuality control.
650 0 $aTotal quality management$zUnited States.
650 7 $aMarketing$xQuality control.$2fast$0(OCoLC)fst01010243
650 7 $aTotal quality management.$2fast$0(OCoLC)fst01153015
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 7 $aMarketing$zÉtats-Unis.$2ram
650 7 $aQualité$xContrôle.$2ram
650 7 $aQualité totale$zÉtats-Unis.$2ram
653 0 $aMarketing$aQuality control
653 0 $aUnited States
776 08 $iOnline version:$aReddy, Allan C.$tTotal quality marketing.$dWestport, Conn. : Quorum Books, 1994$w(OCoLC)753428751
856 41 $3Table of contents$uhttp://www.gbv.de/dms/hbz/toc/ht006583007.pdf
856 41 $3Table of contents$uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=729828&custom_att_2=simple_viewer
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