MARC record from Internet Archive

LEADER: 03810cam 2200805 a 4500
001 ocm38504305
003 OCoLC
005 20191223055224.0
008 980210s1998 enka b 001 0 eng
010 $a 98005757
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035 $a(OCoLC)38504305$z(OCoLC)40105594
050 00 $aG155.A1$bM633 1998
082 00 $a338.4/791$221
084 $a76.60$2bcl
100 1 $aMorgan, Nigel.
245 10 $aTourism promotion and power :$bcreating images, creating identities /$cNigel Morgan and Annette Pritchard.
260 $aChichester ;$aNew York :$bWiley,$c℗♭1998.
300 $a266 pages :$billustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 247-260) and index.
505 00 $gpt. I.$tInto the Tourism Image.$g1.$tIntroduction.$g2.$tReading the image.$g3.$tCreating and consuming the image.$g4.$tCulture and the image --$gpt. II.$tThe Image and Changing Markets.$g5.$tFragmenting identities, fragmenting power.$g6.$tPower, image and markets.$g7.$tBranding, identity and power --$gpt. III.$tChanging Worlds, Changing Images?$g8.$tThe image, politics and power.$g9.$tThe gendered and sexualised image.$g10.$tImages of 'them' and 'us'.$g11.$tChanging ways of seeing the image.
520 $aInformed by modern marketing theory, this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.
650 0 $aTourism.
650 6 $aTourisme.
650 7 $aTourism.$2fast$0(OCoLC)fst01153142
650 17 $aToeristenindustrie.$2gtt
650 17 $aMarketing.$2gtt
650 17 $aBeeldvorming.$2gtt
650 7 $aAffiches touristiques$xAspect social.$2ram
650 7 $aTourisme$xMarketing.$2ram
653 00 $arecreatie
653 00 $arecreation
653 00 $aontwikkeling van toerisme
653 00 $atourism development
653 00 $atoerisme
653 00 $atourism
653 00 $apromotie
653 00 $apromotion
653 00 $averkoopbevordering
653 00 $asales promotion
653 00 $amarketingtechnieken
653 00 $amarketing techniques
653 00 $amarketing
653 10 $aLeisure, Recreation, Tourism (General)
653 10 $aVrije tijd, recreatie, toerisme (algemeen)
700 1 $aPritchard, Annette.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/onix03/98005757.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/wiley032/98005757.html
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938 $aBaker and Taylor$bBTCP$n98005757
938 $aYBP Library Services$bYANK$n100117853
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948 $hNO HOLDINGS IN P4A - 259 OTHER HOLDINGS