MARC record from Internet Archive

LEADER: 01978cam a2200289 a 4500
001 2008051535
003 DLC
005 20090413080434.0
008 081215s2009 nju b 001 0 eng
010 $a 2008051535
015 $aGBA8D6623$2bnb
016 7 $a014845027$2Uk
020 $a9780470371268 (cloth)
020 $a0470371269 (cloth)
035 $a(OCoLC)244764273
040 $aDLC$cDLC$dUKM$dBTCTA$dYDXCP$dC#P$dBWX$dCDX$dYBM$dVP@$dDLC
050 00 $aHD9993.T694$bM386 2009
082 00 $a338.7/688720973$222
035 $a(OCoLC)ocn244764273
100 1 $aOppenheimer, Jerry.
245 10 $aToy monster :$bthe big, bad world of Mattel /$cJerry Oppenheimer.
260 $aHoboken, N.J. :$bWiley,$cc2009.
300 $aviii, 280 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 267) and index.
505 0 $aThe Barbie war and the Handler-Ryan era -- Barbie's untold heritage -- A shocking cover-up -- From weapons of mass destruction to Barbie, and the knocking off of a German doll -- Putting the "Matt" in Mattel, and how the toymaker became a hotbed of aggressive hotheads -- Real-life Barbie dolls -- Horrific scandal, controversy, and the indictments -- A Civil War and a Hollywood romance -- A bloody tragic ending -- A drama princess and the Barad era -- "Miss Italian America" -- From "He-Man" to Home Depot -- A fearsome and firing diva and the great whistleblower debacle -- The Princess Diana Fiasco, praying for success, and Demi plays Barad -- Another whistleblower in the ranks, Toyland's worst acquisition, and the end of a reign -- Toy terror, the Bratz attack, and the Eckert era -- The processed cheese savior -- Barbie's aging, Eckert's making excuses, and the Bratz pack is booming -- Toy terror 2007 -- An outrageous apology -- "Like something out of The Exorcist" -- Keep it out of the news! -- Don't diss Barbie, and the toy trail of the century: Bratz vs. Barbie.
610 20 $aMattel, Inc.
650 0 $aToy industry$zUnited States.