MARC record from Internet Archive

LEADER: 08316cam 2200517Ia 4500
001 ocm63836315
003 OCoLC
005 20220811231724.0
008 060215s2005 gw a b 001 0 eng d
040 $aSITPL$beng$cSITPL$dBAKER$dTPN$dYDXCP$dOCLCQ$dBTCTA$dHEBIS$dDEBSZ$dSINLB$dOCLCF$dOCLCO$dOCLCQ$dAU@$dCAFOR$dOCLCO
016 7 $a975661752$2DE-101
019 $a150342680
020 $a3409143335
020 $a9783409143332
024 3 $a9783409143332
035 $a(OCoLC)63836315$z(OCoLC)150342680
050 4 $aT396$b.T63 2005
055 4 $aT396$bT723 2005
082 04 $a659.152068$223
245 00 $aTrade show management :$bplanning, implementing and controlling of trade shows, conventions and events /$cManfred Kirchgeorg [and others] (eds.).
246 30 $aPlanning, implementing and controlling of trade shows, conventions and events
260 $aWiesbaden :$bGabler,$c2005.
300 $axxvi, 1136 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 00 $tOn the history of trade fairs in Germany and Europe /$rVolker Rodekamp --$tHistory and evolution of trade show models /$rKurt Schoop --$tCharacteristics and forms of trade shows /$rManfred Kirchgeorg --$tTrade shows as a live communication tool /$rChristian Bruhe --$tTrade shows as tools of regional and global marketing in politics /$rKlaus E. Goehrmann --$tFairs as an instrument of economic and foreign policy /$rWolfgang Clement --$tThe importance of associations and institutions in the trade fair industry /$rHermann Kresse --$tRole of state and economy in trade fair activities /$rManfred Busche --$tThe importance of trade fairs and conferences to the German venue /$rPetra Hedorfer and Norbert Todter --$tProduction and employment effects of trade fairs and exhibitions /$rUwe Christian Tager and Horst Penzkofer --$tFunctions of trade fair centres -- the Stuttgart model /$rUlrich Bauer --$tFacility management in the trade show industry /$rWilfried E. Moog --$tMinimum taxation : a competitive disadvantage for German trade shows? /$rNorbert Dahmen and Herbert Vogt --$tTrade shows in transition /$rSepp D. Heckmann --$tFrom trade show company to integrated communication service provider /$rNorbert Stoeck and Kurt Schraudy --$tPrivatising trade fair companies using various business models /$rRaimund Hosch --$tStructural adaptation -- splitting business functions /$rMichael von Zitzewitz --$tIPO of a trade fair organiser -- case study of Fiera Milano /$rFlavio Cattaneo --$tStrategic market analysis as a trade fair organisation task /$rAlex Ulrich --$tBenchmarking in trade fair companies /$rLothar Muller-Hagedorn --$tAnalysis of exhibitors -- an instrument of fair controlling /$rHermann Fuchslocher --$tCorporate principles as a strategic management tool /$rWerner M. Dornscheidt --$tStrategic trade show marketing /$rManfred Kirchgeorg and Oliver Klante --$tQuality -- an underrated success factor for trade fair companies /$rDietmar Aulich --$tEfficiency and cost management for exhibitors, visitors and exhibitions /$rBernd A. Diederichs --$tTrade fair companies' public relations and communication strategies /$rUlrich Esser --$tHow trade show companies can manage multipliers /$rHans Werner Reinhard --$tManaging advisory councils for trade show company success /$rManfred Kirchgeorg and Oliver Klante --$tThe significance of non-space products in the trade fair industry /$rJochen Witt --$tRe-launching a trade fair /$rUrs A. Ingold --$tThe impact of brand management on trade fairs /$rMarc Sasserath, Christiane Wenhart and Nina Daly --$tProduct development in the fair and exhibition sector /$rMichael Peters and Sabine Scharrer --$tCoalitions as challenges for strategic trade fair management /$rGerd Robertz --$tExhibition centres as operators of service networks /$rJosef Rahmen --$tStrategic collaboration with associations /$rWerner M. Dornscheidt --$tStrategic co-operations in cross-selling /$rClaus Rattich --$tRepresentation networks as foreign sales channels /$rKarlheinz Wismer and Clemens Schutte --$tGlobal players -- strategies for internationalising /$rWilhelm Giese --$tThe exportation of premium trade show brands /$rErnst Raue --$tSuccess factors for internationalising trade fair organisations /$rManfred Wutzlhofer --$tRussia's trade show industry -- central planning and perestroika /$rBernd Jablonowski --$tDevelopment of the trade fair industry in the Triad /$rWolfgang Schellkes --$tTrade fairs in the USA /$rWolfgang Marzin --$tMesse Dusseldorf as a pioneer in China's growth market /$rJoachim Erwin --$tTrade fair trends in Asian countries /$rThomas Khoo --$tSpecial aspects of trade fair management in India /$rMatthias Winter --$tStrategic dialogue -- a tool for managing international investments /$rClemens Schutte --$tEfficient project and process management as a success factor /$rWalter Hufnagel --$tAcquiring exhibitors -- tools of the trade show organiser /$rNorbert Stoeck --$tVisitor acquisition instruments /$rUlrich Kromer von Baerle and Bernhard Muller --$tFocus on the fair visitor /$rErnst Kick --$tPricing of trade fair services /$rAnna Holzner --$tThe Internet as a trade fair sales and communication tool /$rUlrich Kromer von Baerle --$tWhat makes trade show portals unique? /$rBernhard Wagner --$tValue-added for trade fairs and exhibitions through event combinations /$rClaus Buhnert --$tCRM -- managing post-trade show relationships /$rNorbert Stoeck and Dirk Weiss --$tGeneral data on project management and controlling corporations /$rGerhard Gerritzen and Markus Marschalek --$tManaging the service quality of trade fairs /$rManfred Bruhn and Karsten Hadwich --$tOrganisation of trade fair companies /$rMichael Degen --$tTraining/further training for the trade fair and congress industry /$rPeter Neven --$tPersonnel development in the trade show industry /$rRalf Weber --$tExhibition booth personnel as the key to successful trade fairs /$rGunther Heger --$tCharacteristics of congress centre management /$rRalf G. Kleinhenz and Wolfram D. Svoboda --$tManagement of experience-oriented conventions, conferences and seminars /$rAndre Kaldenhoff and Klaus Beckmann --$tMega-events /$rWerner M. Dornscheidt, Claus Groth and Hans Werner Reinhard --$tSuccessfully bidding for and staging mega-events /$rNorbert Stoeck --$tEvaluating the success of trade fair events /$rCornelia Zanger --$tDesigning trade fair stands : thoughts in three and four dimensions /$rJohannes Milla --$tTrade fair catering /$rKlaus-Peter Suhling --$tLive com agencies and service providers /$rJorg Meurer and Bulent Ayar --$tObjectives and benefits of trade fair participation for firms and visitors /$rHeribert Meffert --$tEfficiently preparing and post-processing trade fair appearances /$rAxel W. Zundler and Marco Tesche --$tTrade shows as networking platforms /$rSven Pruser --$tTrade fairs abroad -- bringing success to German firms /$rRudiger Kreienkamp-Rabe --$tShow and exhibition management -- staging the Ford car brand /$rRainer Landwehr and Martin Koers --$tMotor shows as an integrated communications tool /$rMichael Bock --$tTrade shows as an brand management instrument in the B2B sector /$rStefanie Jensen and Adriana Nuneva --$tOutfit fairs -- new millennium impact /$rHermann Fuchslocher --$tSecurity in trade fairs /$rCharles Chow Hoi Hee.
650 0 $aTrade shows$xManagement.
650 0 $aTrade shows$xPlanning.
650 6 $aSalons professionnels$xGestion.
650 6 $aSalons professionnels$xPlanification.
650 7 $aTrade shows$xManagement.$2fast$0(OCoLC)fst01153881
650 7 $aTrade shows$xPlanning.$2fast$0(OCoLC)fst01153882
650 7 $aMessemarketing$2gnd
700 1 $aKirchgeorg, Manfred.
856 41 $3Table of contents$qtext/html$uhttp://swbplus.bsz-bw.de/bsz118802259inh.htm
938 $aBaker & Taylor$bBKTY$c159.00$d159.00$i3409143335$n0006747858$sactive
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029 1 $aAU@$b000040294128
029 1 $aDEBSZ$b118802259
029 1 $aHEBIS$b133726061
029 1 $aYDXCP$b2393487
994 $aZ0$bIME
948 $hNO HOLDINGS IN IME - 53 OTHER HOLDINGS