MARC record from Internet Archive

LEADER: 04181cam 2200625 a 4500
001 ocm18191210
003 OCoLC
005 20191014222356.0
008 880610s1989 nyua b 001 0 eng
010 $a 88021108
040 $aDLC$beng$cDLC$dMUQ$dBTCTA$dYDXCP$dMCN$dGBVCP$dOCLCO$dOCLCF$dOCLCQ$dWLU$dZ5U$dOCLCQ$dLCOAD$dCAD$dDCT
020 $a0442258461
020 $a9780442258467
020 $a9780442011659
020 $a0442011652
035 $a(OCoLC)18191210
050 00 $aZ246$b.M44 1989
080 $a744
082 00 $a686.2/24$220
084 $a21.37$2bcl
100 1 $aMeggs, Philip B.
245 10 $aType & image :$bthe language of graphic design /$cPhilip B. Meggs.
246 3 $aType and image
260 $aNew York :$bVan Nostrand Reinhold,$c℗♭1989.
300 $aviii, 200 pages :$billustrations (some color) ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 191-192) and index.
505 0 $aThe elements of graphic design -- The designer's task -- The dual life of a graphic form -- Information and communication -- The audience -- The graphic signal -- Signs and their use -- Denotation and connotation -- Typography -- Images -- Image transformation -- Graphic support elements -- Language as a model for graphic design -- The union of word and picture -- The interaction of word and picture -- The juxtaposition of type and image -- Words within images -- The fusion of type and image -- Type as environmental image -- Objective type and image -- Visual-verbal syngergy -- Type or image alone -- Graphic space -- The human factor -- Form relationships in graphic space -- Symmetry and asymmetry -- Modular relationships -- Multiple-image design -- Field of tension -- Repetition and rhythm -- visual conformity -- Planes in space -- Scale and visual hierarchy -- Motion and implied motin -- Unity through correspondence -- Graphic resonance -- The nature of graphic resonance -- Typographic resonance -- Resonance and the Chinese boxes -- Style as message -- Support elements generate resonance -- Resonance as expressive message -- The design process -- Problem definition -- Information gathering -- Idea finding -- Solution finding -- Implementation -- Design process: a social-issue poster -- Design process: an advertising campaign -- Design process: a textbook format.
520 $a"What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue thier work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that contribute to form a design--signs, symbols, words, pictures, and supporting forms--are analyzed and explained. How graphics function as language and the innovative ways that designers combine words and pictures are discussed.... After defining design as a problem-solving process, a model for this process is developed and illustrated by actual case histories."--from book jacket.
650 0 $aGraphic design (Typography)
650 0 $aType and type-founding.
650 0 $aGraphic arts.
650 4 $aGraphic arts.
650 4 $aLayout (Printing).
650 4 $aType and type-founding.
650 6 $aCaracte res d'imprimerie.
650 6 $aArts graphiques.
650 6 $aMaquettes (Industries graphiques)
650 7 $aGraphic arts.$2fast$0(OCoLC)fst00946595
650 7 $aGraphic design (Typography)$2fast$0(OCoLC)fst00946640
650 7 $aType and type-founding.$2fast$0(OCoLC)fst01159951
653 0 $aGraphic arts
653 0 $aGraphic design (Typography)
653 0 $aType and type-founding
938 $aBaker and Taylor$bBTCP$n88021108 //r98
938 $aYBP Library Services$bYANK$n390758
029 1 $aAU@$b000005949707
029 1 $aGBVCP$b042336023
029 1 $aNLGGC$b048041890
029 1 $aNZ1$b4854731
029 1 $aYDXCP$b390758
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 422 OTHER HOLDINGS