MARC record from Internet Archive

LEADER: 03263cam 2200493 a 4500
001 ocm24068438
003 OCoLC
005 20190108001457.0
008 910619s1992 nyua b 001 0 eng
010 $a 91025449
040 $aDLC$beng$cDLC$dNLGGC$dBTCTA$dYDXCP$dOCLCG$dHALAN$dOCLCQ$dOCLCO$dOCLCQ$dOCLCO$dOCLCF
020 $a0830637966
020 $a9780830637966
035 $a(OCoLC)24068438
050 00 $aZ246$b.W57 1992
082 00 $a686.2/21$220
084 $a06.22$2bcl
100 1 $aWhite, Alex$q(Alex W.)
245 10 $aType in use :$beffective typography for electronic publishing /$cAlex White.
250 $a1st ed.
260 $aNew York :$bDesign Press,$c℗♭1992.
300 $a191 pages :$billustrations ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (page 188) and index.
520 $aType in Use is the guide to understanding and designing a publication's essential typographic elements. Organized by type application - text, headlines, subheads, breakouts, captions, and five more categories - Type in Use provides invaluable information to designers and editors who use desktop publishing equipment, as well as those who create type layouts by traditional methods. Using clear, easy-to-follow examples, each chapter describes and illustrates the principles.
520 $aOf designing with a particular typographic element, then shows how the pros do it with carefully selected examples from a wide variety of current publications. Type in Use focuses on the standard type categories used in magazines, newsletters, and in-house documents. The ideas discussed, however, can be applied to all print media. It explains:. Why developing a logical hierarchy of type is the single most important tool for communicating;. How to choose and mix.
520 $aTypefaces;. How to relate display type elements to unify a publication;. How to create unique grids to enhance a publication's personality;. How to use white space and color;. How to use the examples as idea starters to more easily solve everyday design situations. Basing his approach on more than a decade of teaching, designing, and lecturing, Alex White has dissected publication typography into its most logical components. With over 575 illustrations and two-color.
520 $aThroughout, this book will guide the reader to make informed type and design decisions. Type in Use is a learning tool that will be an indispensable daily reference book.
650 0 $aGraphic design (Typography)$xData processing.
650 0 $aElectronic publications$xDesign.
650 17 $aTypografie.$2gtt
650 17 $aLay-out.$2gtt
650 7 $aGraphic design (Typography)$xData processing.$2fast$0(OCoLC)fst00946643
776 08 $iOnline version:$aWhite, Alex (Alex W.).$tType in use.$b1st ed.$dNew York : Design Press, ℗♭1992$w(OCoLC)649961218
938 $aBaker and Taylor$bBTCP$n91025449$c$35.00
938 $aYBP Library Services$bYANK$n806289
029 1 $aAU@$b000008201774
029 1 $aNLGGC$b085580066
029 1 $aNZ1$b2770756
029 1 $aYDXCP$b806289
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 197 OTHER HOLDINGS