| Record ID | ia:typelayouthowtyp0000whei |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/typelayouthowtyp0000whei/typelayouthowtyp0000whei_marc.xml |
| Download MARC binary | https://www.archive.org/download/typelayouthowtyp0000whei/typelayouthowtyp0000whei_meta.mrc |
LEADER: 02821cam 2200517 a 4500
001 ocm31737557
003 OCoLC
005 20200113223226.0
008 941206s1995 caua b 001 0 eng
007 ta
010 $a 94048089
040 $aDLC$beng$cDLC$dNLGGC$dBTCTA$dLVB$dYDXCP$dOCLCG$dHALCL$dBDX$dOCLCO$dOCLCF$dOCLCQ$dEUQ$dOCLCQ$dUWW$dLKC$dOCLCQ$dIEUOL
019 $a1064026362$a1082413329$a1086673331
020 $a0962489158$q(pbk.)
020 $a9780962489150$q(pbk.)
035 $a(OCoLC)31737557$z(OCoLC)1064026362$z(OCoLC)1082413329$z(OCoLC)1086673331
050 00 $aZ246$b.W53 1995
082 00 $a686.2/2$220
084 $a06.23$2bcl
100 1 $aWheildon, Colin,$d1936-
245 10 $aType & layout :$bhow typography and design can get your message across--or get in the way /$cColin Wheildon ; foreword by David Ogilvy ; edited and with an introduction by Mal Warwick ; afterword by Tony Antin.
246 3 $aType and layout
260 $aBerkeley, Calif. :$bStrathmoor Press,$c1995.
300 $a248 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 223-224) and index.
505 00 $tForeword /$rDavid Ogilvy --$tIntroduction: What This Book Can Do for You --$g1.$tWhy This Study Matters --$g2.$tBeautifully Painted Square Wheel --$g3.$tPerils of Ignoring Gravity --$g4.$tSerif versus Sans Serif Body Type --$g5.$tHeadline Type --$g6.$tAny Color as Long as It's Black --$g7.$tIs Italic Body Type as Black as It's Painted? --$g8.$tRagged Right or Left, or Justified --$g9.$tBig Squeeze --$g10.$tOut, Damned Spot! --$g11.$tWidows, Jumps, and Bastard Measure --$g12.$tWhy They Don't Read Your Inserts --$g13.$tConclusions --$g14.$tEight Ways to Ruin a Perfectly Good Ad --$g15.$tHow to Drive Away Your Readers --$tAfterword: The Voice of Print --$tAppendix 1: The Research Program --$tAbout the Typography in This Book.
650 0 $aGraphic design (Typography)
650 1 $aGraphic arts.
650 6 $aMaquettes (Industries graphiques)
650 6 $aArts graphiques
650 7 $aGraphic design (Typography)$2fast$0(OCoLC)fst00946640
700 1 $aWarwick, Mal.
776 08 $iOnline version:$aWheildon, Colin, 1936-$tType & layout.$dBerkeley, Calif. : Strathmoor Press, 1995$w(OCoLC)756421017
938 $aBaker & Taylor$bBKTY$c24.95$d18.71$i0962489158$n0002607567$sactive
938 $aBrodart$bBROD$n48062464$c$24.95
938 $aBaker and Taylor$bBTCP$n94048089 //r98
938 $aYBP Library Services$bYANK$n1152024
029 1 $aAU@$b000011340309
029 1 $aAU@$b000060996397
029 1 $aNLGGC$b125887973
029 1 $aNZ1$b3790393
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 278 OTHER HOLDINGS