MARC record from Internet Archive

LEADER: 03476cam 2200469Ia 4500
001 ocm34602668
003 OCoLC
005 20220524184841.0
008 960419s1996 maua b 001 0 eng d
040 $aNEB$beng$cNEB$dVPL$dBAKER$dYDXCP$dZVM$dOCLCQ$dOCLCF$dOCLCQ$dOCLCO$dI8M$dOCLCQ$dCSJ$dOCLCQ$dSFB$dOCLCO
020 $a1850328188
020 $a9781850328186
035 $a(OCoLC)34602668
050 4 $aZ253.3$b.W455 1996
082 04 $a686.22544$bW564t
100 1 $aWheeler, Susan G.
245 10 $aTypesense :$bmaking sense of type on the computer /$cSusan G. Wheeler, Gary S. Wheeler.
260 $aBoston, MA :$bInternational Thomson Computer Press,$c©1996.
300 $ax, 178 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 171-173) and index.
505 0 $aFrom the foundry to the computer -- Speaking the language of letters -- Setting type on a page -- Setting type in a paragraph -- Setting type in a sentence -- Setting type for special functions -- Designing with type -- Appendix: Proofreader's marks.
520 $aTypeSense demystifies typography and typesetting on the computer. It approaches typography and typesetting from a unique perspective - working from the broadest possible parameters of page typography of headlines, subheads, and captions, to the detail-strewn sentence typography of en dashes, small caps, and proofreaders' marks. This unique macro-to-micro approach is introduced by a brief exploration of typesetting history (from Gutenberg to PostScript) and an understanding of letter terminology (from serifs to spines). It concludes with an example-filled chapter of typography as illustration.
520 8 $aGraphic designers, commercial artists, desktop publishers, publicists, or individuals working in the marketing, advertising, and design industries will benefit from finally having a single source to turn to, with easy-to-understand explanations, interesting historical detail, and practical typographic examples. TypeSense is organized so readers can find relevant information quickly. It answers the need for specifics - that consumer type specimen books and general how-to books often fail to satisfy. It answers commonly-asked questions, such as: Which typefaces go well together? What makes a type document reader-friendly? What type weight is appropriate for text? And more complex questions such as: When is it appropriate to kern? When are hyphens, en dashes, figure dashes, or em dashes used? How should numbers be set in text?
650 0 $aComputerized typesetting.
650 0 $aType and type-founding$xDigital techniques.
650 0 $aElectronic publishing.
650 6 $aComposition automatique (Industries graphiques)
650 6 $aCaractères d'imprimerie$xTechniques numériques.
650 6 $aÉdition électronique.
650 7 $aelectronic publishing.$2aat
650 7 $aComputerized typesetting.$2fast$0(OCoLC)fst00872773
650 7 $aElectronic publishing.$2fast$0(OCoLC)fst00907433
650 7 $aType and type-founding$xDigital techniques.$2fast$0(OCoLC)fst01159955
700 1 $aWheeler, Gary S.
938 $aBaker & Taylor$bBKTY$c32.95$d29.66$i1850328188$n0002818855$sactive
938 $aYBP Library Services$bYANK$n1211264
029 1 $aNZ1$b4792585
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 65 OTHER HOLDINGS