MARC record from Internet Archive

LEADER: 02492cam a2200337 i 4500
001 2013042629
003 DLC
005 20140903082106.0
008 131107s2014 cau 001 0 eng
010 $a 2013042629
020 $a9781599185347 (alk. paper)
020 $a1599185342 (alk. paper)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHF5415.1265$b.S753 2014
082 00 $a659.14/4$223
100 1 $aStokes, Richard,$d1971-
240 10 $aEntrepreneur magazine's ultimate guide to pay-per-click advertising
245 10 $aUltimate guide to pay-per-click advertising /$cRichard Stokes.
250 $aSecond Edition.
264 1 $aIrvine :$bEntrepreneur Press,$c[2014]
300 $axix, 292 pages ;$c26 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
500 $aIncludes index.
500 $aMaster advanced search engine strategies -- Employ secrets used by the top 1% of search marketers to capture sales from 99% of the competition -- Completely revised, including new insights on Products Listing Ads, Ad Extensions, Mobile and more. Title page--
505 0 $aAbout the author -- About adgooroo -- Legal notes -- Best practices in paid search -- Foreword to the second edition by perry marshall -- Preface to the second edition -- Acknowledgements -- 99 percent of advertisers are failing at paid search -- The foundation of successful paid search campaigns -- Your marketing will fail without tracking -- The first requirement for a profitable paid search campaign -- Is pay-per-click advertising right for you? -- What if you already have a great seo campaign? -- The water is always rising in search -- The $100 bidding myth -- The little-known metric that can increase your search traffic 400 percent -- Click-through rates explained -- The ever changing cpc formula -- How quality score works in 2014 -- How do shoppers shop? -- How do searchers search? -- How to increase your click-through rate by nearly 50 percent with search -- Refinements -- Building your keyword list -- How to plan a paid search campaign -- Cut campaign waste with keyword matching -- Create your ad groups -- The art and science of setting bids -- Drag visitors to your site with killer ad copy -- Landing page design -- Monitoring your campaign performance -- Put the competition to work for you.
650 0 $aInternet marketing.
650 0 $aInternet advertising.
730 0 $aEntrepreneur (Santa Monica, Calif.)