| Record ID | ia:uncoveringfashio0000wolb |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/uncoveringfashio0000wolb/uncoveringfashio0000wolb_marc.xml |
| Download MARC binary | https://www.archive.org/download/uncoveringfashio0000wolb/uncoveringfashio0000wolb_meta.mrc |
LEADER: 01470cam a22002897a 4500
001 2008926797
003 DLC
005 20110814080347.0
008 080408s2009 nyua b 001 0 eng d
010 $a 2008926797$z 2008924427
020 $a9781563676154 (pbk.)
020 $a156367615X (pnbk.)
035 $a(OCoLC)ocn317453462
040 $aYDXCP$cYDXCP$dUVV$dBWX$dMOF$dDLC
042 $alccopycat
050 00 $aTT503.5$b.W64 2009
082 00 $a746.9/20688$223
100 1 $aWolbers, Marian Frances.
245 10 $aUncovering fashion :$bfashion communications across the media /$cMarian Frances Wolbers.
260 $aNew York :$bFairchild Books,$cc2009.
300 $axxv, 294 p. :$bill. (some col.) ;$c24 cm.
520 $a"The term "fashion communications" refers not only to monthly fashion magazines, but also to every facet of information relating to fashion--from the names of colors at the dye factory, to the latest runway reviews posted on fashion Web sites. Focusing on four key areas--manufacturing; business; sales and advertising; and representation in the media, Wolbers uses a who-what-when-where-why and how approach to engage critical thinking, inspire creativity, and explore all media that serve fashion"--Publisher's web site.
504 $aIncludes bibliographical references (p. 273-280) and index.
650 0 $aFashion writing.
650 0 $aAdvertising$xFashion.
650 0 $aFashion merchandising.
650 0 $aFashion$xVocational guidance.