MARC record from Internet Archive

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001 ocn956775308
003 OCoLC
005 20170620125847.0
008 160812s2017 nyuab 001 0 eng
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020 $a0749478438$q(paperback)
035 $a(OCoLC)956775308$z(OCoLC)949145518
037 $bKogan Page Ltd, C/O Ingram Pub Services 1 Ingram Blvd, LA Vergne, TN, USA, 37086$nSAN 631-8630
040 $aDLC$beng$erda$cDLC$dYDXCP$dOCLCF$dOQX$dCLE$dYDX$dOCLCQ$dOCLCO$dOCLCQ$dSFR$dUtOrBLW
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092 $a658.872$bR953u 2017
100 1 $aRyan, Damian,$eauthor.
245 10 $aUnderstanding digital marketing :$bmarketing strategies for engaging the digital generation /$cDamian Ryan.
250 $aFourth edition.
264 1 $aNew York, NY :$bKogan Page,$c2017.
300 $axxxv, 424 pages :$billustrations, maps ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike"--$cProvided by publisher.
504 $aIncludes index.
650 0 $aInternet marketing.
650 0 $aSocial media.
650 0 $aStrategic planning.
907 $a.b33852765$b10-20-18$c03-22-17
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907 $a.b33852765$b06-12-17$c03-22-17
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