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MARC record from Internet Archive

LEADER: 01768cam 2200469 a 4500
001 ocm36948502
003 OCoLC
005 20211219215253.0
008 970522s1996 nyu 001 0 eng d
040 $aIUL$beng$cIUL$dBTCTA$dYDXCP$dOCLCG$dSINLB$dOCLCF$dOCLCQ$dOCLCO$dOCLCQ
020 $z0887307868$q(pbk.)
035 $a(OCoLC)36948502
043 $an-us---
050 4 $aHF5415.5$b.R36 1996
082 04 $a658.8/12$221
100 1 $aRaphel, Murray,$d1928-
245 10 $aUp the loyalty ladder :$bturning sometime customers into full-time advocates of your business /$cMurray Raphel and Neil Raphel.
260 $aNew York :$bHarperbusiness,$c1996.
300 $axiv, 289 pages ;$c20 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
650 0 $aCustomer relations.
650 0 $aAdvertising.
650 0 $aConsumer satisfaction.
650 0 $aWord-of-mouth advertising.
650 0 $aSuccess in business$zUnited States.
650 0 $aBusinesspeople$zUnited States$vInterviews.
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aBusinesspeople.$2fast$0(OCoLC)fst00842980
650 7 $aConsumer satisfaction.$2fast$0(OCoLC)fst00876403
650 7 $aCustomer relations.$2fast$0(OCoLC)fst00885533
650 7 $aSuccess in business.$2fast$0(OCoLC)fst01137062
650 7 $aWord-of-mouth advertising.$2fast$0(OCoLC)fst01180179
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
655 7 $aInterviews.$2fast$0(OCoLC)fst01423832
700 1 $aRaphel, Neil.
938 $aBaker and Taylor$bBTCP$nbl 99778832
938 $aYBP Library Services$bYANK$n978763
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 7 OTHER HOLDINGS