| Record ID | ia:usingqualitative0000unse_n3g7 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/usingqualitative0000unse_n3g7/usingqualitative0000unse_n3g7_marc.xml |
| Download MARC binary | https://www.archive.org/download/usingqualitative0000unse_n3g7/usingqualitative0000unse_n3g7_meta.mrc |
LEADER: 00877cam a2200253 a 4500
001 f2aada7c5b0547e78e234ba845eca0a0
003 UK-BiTAL
005 20050705132159.0
008 020527s2002 xxua 000 ||eng|d
010 $a 20002278
015 $aGBA235340$2bnb
020 $a0761923837
020 $a0761925996 (cased) :$cNo price
035 $a()0761923837
040 $aDLC$cDLC$dUK-BiTAL
082 04 $a659.1072$221
245 00 $aUsing qualitative research in advertising :$bstrategies, techniques, and applications /$cMargaret A. Morrison ... [et al.].
260 $aThousand Oaks, Calif. ;$aLondon :$bSage,$cc2002.
300 $axi, 139 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising$xResearch.
650 0 $aMarketing research$xMethodology.
650 0 $aQualitative research.
700 1 $aMorrison, Margaret A.