| Record ID | ia:valueaddedpublic00harr_0 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/valueaddedpublic00harr_0/valueaddedpublic00harr_0_marc.xml |
| Download MARC binary | https://www.archive.org/download/valueaddedpublic00harr_0/valueaddedpublic00harr_0_meta.mrc |
LEADER: 00867cam a2200265 a 45e0
001 283541
005 20021112114624.0
008 020329s1998 ilua b 001 0 eng
010 $a 97037323
035 $a37493524
040 $aDLC$cDLC$dUKM$dLVB$dXIM
015 $aGB99-Z8223
019 $a45311848
020 $a0844234117
020 $a0844234125
050 00 $aHF5415.123$b.H37 1998
049 $aXIMM
100 1 $aHarris, Thomas L.,$d1931-
245 10 $aValue-added public relations :$bthe secret weapon of integrated marketing /$cThomas L. Harris ; foreword by Philip Hotler.
260 $aLincolnwood (Chicago) Ill., U.S.A. :$bNTC Business Books,$cc1998.
300 $axiii, 314 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 295-296) and index.
650 0 $aCommunication in marketing.
650 0 $aMarketing.
994 $aE0$bXIM