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MARC record from Internet Archive

LEADER: 01504cam a2200361 a 4500
001 2012023774
003 DLC
005 20140411113941.0
008 120712s2012 nyu b 001 0 eng
010 $a 2012023774
020 $a9780307954794 (hbk.)
020 $a9780307954817 (ebk.)
040 $aDLC$cDLC$dDLC
042 $apcc
043 $an-us---
050 00 $aJK2281$b.I77 2012
082 00 $a324.70973$223
084 $aPOL008000$aPSY045010$aPOL007000$2bisacsh
100 1 $aIssenberg, Sasha.
245 14 $aThe victory lab :$bthe secret science of winning campaigns /$cSasha Issenberg.
250 $a1st ed.
260 $aNew York :$bCrown,$cc2012.
300 $a357 p. ;$c25 cm.
504 $aIncludes bibliographical references (p. [329]-344) and index.
520 $a"A look how social scientists and renegade thinkers are imposing a new data-driven order on the American political campaign--an industry previously run on gut instinct"--$cProvided by publisher.
650 0 $aInternet in political campaigns$zUnited States.
650 0 $aPolitical campaigns$zUnited States.
650 0 $aPolitical campaigns$xTechnological innovations$zUnited States.
650 0 $aPolitical campaigns$zUnited States$xPsychological aspects.
650 7 $aPOLITICAL SCIENCE / Political Process / Elections.$2bisacsh
650 7 $aPSYCHOLOGY / Movements / Behaviorism.$2bisacsh
650 7 $aPOLITICAL SCIENCE / Political Ideologies / Democracy.$2bisacsh
856 42 $3Cover image$u978-0-307-95479-4.jpg