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MARC record from Internet Archive

LEADER: 01341cam a2200349 a 4500
001 2008038182
003 DLC
005 20090901072847.0
008 080828s2009 nyua 001 0 eng
010 $a 2008038182
020 $a9780061669194
020 $a0061669199
035 $a(OCoLC)ocn232977782
035 $a(OCoLC)232977782
040 $aDLC$cDLC$dBTCTA$dBAKER$dYDXCP$dC#P$dBWX$dDLC
050 00 $aHF5415$b.R443 2009
082 00 $a658$222
100 1 $aRies, Al.
245 10 $aWar in the boardroom :$bwhy left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it /$cAl & Laura Ries.
250 $a1st ed.
260 $aNew York, NY :$bCollins Business,$cc2009.
300 $axxx, 272 p. :$bill. ;$c22 cm.
500 $aIncludes index.
650 0 $aMarketing$xPsychological aspects.
650 0 $aManagement$xPsychological aspects.
650 0 $aLeft and right (Psychology)
650 0 $aOrganizational effectiveness.
650 0 $aSuccess in business.
700 1 $aRies, Laura.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0827/2008038182.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0911/2008038182-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0911/2008038182-d.html