MARC record from Internet Archive

LEADER: 05073cam 2200865 a 4500
001 ocn227000233
003 OCoLC
005 20200511131927.0
008 080502s2009 ctu b 001 0 eng
007 ta
010 $a 2008020074
040 $aDLC$beng$cDLC$dYDXCP$dBTCTA$dBAKER$dUKM$dC#P$dBWX$dCDX$dJED$dQ2Z$dCPE$dCQU$dLMR$dCHVBK$dVP@$dOCLCQ$dFPB$dNLGGC$dMIX$dTUU$dOCLCF$dP4I$dOCLCQ$dS3O$dOCLCQ$dVYT$dOCLCO$dSFR$dTY7$dMNS$dIOK$dOCLCQ$dXFF$dOCLCQ$dOKR$dCPO$dOCLCQ$dWYU$dPBF$dOCLCQ$dOCLCA
015 $aGBA8A0503$2bnb
016 $a014696895
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019 $a226357705
020 $a9780313351877$q(alk. paper)
020 $a0313351872$q(alk. paper)
035 $a(OCoLC)227000233$z(OCoLC)226357705
037 $bGreenwood Pub Group, C/O Harcourt Education 465 S Lincoln Dr, Troy, MO, USA, 63379, (203)2263571-3352$nSAN 210-5829
050 00 $aHF5548.32$b.F863 2009
082 00 $a658.8/72$222
084 $a54.81$2bcl
100 1 $aFunk, Tom,$d1965-
245 10 $aWeb 2.0 and beyond :$bunderstanding the new online business models, trends, and technologies /$cTom Funk.
260 $aWestport, Conn. :$bPraeger,$c2009.
300 $axviii, 172 pages ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 159-165) and index.
505 0 $aIntroduction : what is Web 2.0 and how will it change my business? -- Power to the people -- Pull media, not push -- The Web as platform : the network is the computer -- Case studies : rapidly changing online landscapes -- Successful online business models for Web 2.0 and beyond -- Ten things you should do to make your business more "Web 2.0" -- The dark side : how the latest developments in cyber crime can ruin your day--or business -- Web 3.0 : what does the future hold?
520 $aThe widespread adoption of broadband has created a Web experience that could only be dreamed of just a few years ago. The term Web 2.0 was coined in reference to the proliferation of highly interactive Web applications, including social networks such as FaceBook and MySpace, streaming video, interactive gaming, wikis, user-submitted reviews, and blogs. Mobile Web, or wireless access to the Internet through a cell phone, PDA, or other portable gadget, allows users to move off the desktop; and with the introduction of the Apple iPhone, users have a new, improved portable Web-browsing experience. Funk outlines the latest emerging technologies on the Web, and offers readers the Ten Things You Should Do to Make Your Business More Web 2.0. This highly accessible guide provides the latest information on the most popular activities on the Web; new ways to market, attract customers, and keep your Web site vibrant; and ways to protect yourself from the growing menace of cybercrime. Funk has been involved with Web publishing since 1995 and is currently vice president of client services for Timberline Interactive, a Web-development consultancy.--Siegfried, David Copyright 2008 Booklist.
650 0 $aElectronic commerce.
650 0 $aWeb 2.0.
650 0 $aInternet marketing.
650 0 $aInformation technology$xManagement.
650 7 $aElectronic commerce.$2fast$0(OCoLC)fst00906906
650 7 $aInformation technology$xManagement.$2fast$0(OCoLC)fst00973112
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aWeb 2.0.$2fast$0(OCoLC)fst01743925
650 17 $aWeb 2.0.$2gtt
650 17 $aE-commerce.$2gtt
650 7 $aElectronic Commerce$2gnd
650 7 $aWorld Wide Web 2.0$2gnd
650 7 $aInternet$2gnd
650 7 $aInformationstechnik$2gnd
650 7 $aElectronic commerce.$2idszbz
650 7 $aWorld Wide Web 2.0.$2idszbz
650 7 $aMarketing.$2idszbz
650 7 $aInternet.$2idszbz
650 7 $aInformationstechnik.$2idszbz
650 7 $aComputerunterstützte Kommunikation.$2idszbz
650 7 $aInterplanetary dust.$2nasat
650 7 $aMarknadsföring via internet.$2sao
650 7 $aWebb 2.0.$2sao
650 7 $aElektronisk handel.$2sao
776 08 $iOnline version:$aFunk, Tom, 1965-$tWeb 2.0 and beyond.$dWestport, Conn. : Praeger, 2009$w(OCoLC)609286302
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0817/2008020074.html
856 42 $zAdditional Information at Google Books$uhttp://books.google.com/books?isbn=9780313351877
938 $aBaker & Taylor$bBKTY$c34.95$d34.95$i0313351872$n0007773831$sactive
938 $aBaker and Taylor$bBTCP$n2008020074
938 $aCoutts Information Services$bCOUT$n8310004
938 $aYBP Library Services$bYANK$n2828703
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948 $hNO HOLDINGS IN P4A - 1079 OTHER HOLDINGS