MARC record from Internet Archive

LEADER: 05559cam 2200913Ii 4500
001 ocn861692584
003 OCoLC
005 20200629031244.0
008 131029s2013 ilua ob 001 0 eng d
006 m o d
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100 1 $aFarney, Tabatha,$eauthor.
245 10 $aWeb analytics strategies for information professionals :$ba LITA guide /$cTabatha Farney and Nina McHale.
264 1 $aChicago :$bALA TechSource, an imprint of the American Library Association,$c2013.
300 $a1 online resource (x, 224 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aLita guide
504 $aIncludes bibliographical references and index.
505 0 $aUnderstanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown -- Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal -- Appendix A. Glossary of Web analytics terms and concepts -- Appendix B. Web analytics tool profiles -- Appendix C. Bibliography and suggested resources.
588 0 $aPrint version record.
520 $aThe authors address the distinctive needs of libraries' educational mission with advice on how to use web analytics in a library setting.
650 0 $aLibrary Web sites$xManagement.
650 0 $aLibrary Web sites$xStatistical methods.
650 0 $aWeb usage mining.
650 0 $aLibrary statistics.
650 12 $aStatistics as Topic$xmethods.
650 22 $aComputer Communication Networks$xstatistics & numerical data.
650 22 $aInformation Systems$xstatistics & numerical data.
650 22 $aData Interpretation, Statistical.
650 7 $aLANGUAGE ARTS & DISCIPLINES$xLibrary & Information Science$xGeneral.$2bisacsh
650 7 $aLibrary statistics.$2fast$0(OCoLC)fst00997999
650 7 $aWeb usage mining.$2fast$0(OCoLC)fst01173271
655 4 $aElectronic books.
700 1 $aMcHale, Nina,$eauthor.
710 2 $aLibrary and Information Technology Association (U.S.)
776 08 $iPrint version:$aFarney, Tabatha.$tWeb analytics strategies for information professionals$z9781555708979$w(DLC) 2012044515$w(OCoLC)823014044
830 0 $aLITA guides.
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