MARC record from Internet Archive

LEADER: 03369cam 2200721 a 4500
001 ocm36066008
003 OCoLC
005 20200921181652.0
008 961028s1997 nyu b 001 0 eng
010 $a 96047780
040 $aDLC$beng$cDLC$dXDM$dNLGGC$dYDXCP$dBTCTA$dLVB$dDEBBG$dTULIB$dPHA$dOCLCO$dOCLCF$dOCLCQ$dCSJ$dT7F$dOCLCO$dOCLCQ$dYT6$dOCLCQ$dWURST$dOCLCA
020 $a0553061720$q(hardcover)
020 $a9780553061727$q(hardcover)
020 $a0767901347
020 $a9780767901345
035 $a(OCoLC)36066008
050 00 $aHF5415.1265$b.S384 1997
082 00 $a658.8/00285/4678$221
084 $a85.40$2bcl
084 $aQP 600$2rvk
084 $aQP 650$2rvk
100 1 $aSchwartz, Evan I.
245 10 $aWebonomics :$bnine essential principles for growing your business on the World Wide Web /$cEvan I. Schwartz.
250 $a1st ed.
260 $aNew York :$bBroadway Books,$c©1997.
300 $a244 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 221-226) and index.
505 0 $aThe foundation of webonomics -- The quantity of people visiting your site is less important than the quality of their experience -- Marketers shouldn't be on the web for exposure, but for results -- Consumers must be compensated for disclosing data about themselves -- Consumers will shop online only for information-rich products -- Self-service provides for the highest level of customer comfort -- "Value-based currencies" enable you to create your own monetary system -- Trusted brand names matter even more on the web -- Even the smallest business can compete in the web's global "marketspace" -- Agility rules--web sites must continually adapt to the market -- The web effect--how its changing life as we know it.
650 0 $aInternet marketing.
650 0 $aElectronic commerce.
650 0 $aWorld Wide Web.
650 6 $aMarketing sur Internet.
650 6 $aCommerce électronique.
650 6 $aWeb.
650 7 $aElectronic commerce.$2fast$0(OCoLC)fst00906906
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aWorld Wide Web.$2fast$0(OCoLC)fst01181326
650 7 $aMarketing$2gnd
650 7 $aWorld Wide Web$2gnd
650 17 $aInternet.$2gtt
650 17 $aE-commerce.$2gtt
650 17 $aWorld wide web.$2gtt
653 10 $aMarketing (General)
653 10 $aMarketing (algemeen)
856 41 $3Sample text$uhttp://catdir.loc.gov/catdir/samples/random041/96047780.html
856 41 $3Table of contents$uhttp://lcweb.loc.gov/catdir/toc/96047780.html
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/96047780.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/bios/random057/96047780.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/random041/96047780.html
938 $aBaker and Taylor$bBTCP$n96047780
938 $aYBP Library Services$bYANK$n1314679
029 1 $aAU@$b000012917553
029 1 $aAU@$b000060994849
029 1 $aDEBBG$bBV011526337
029 1 $aNLGGC$b154622168
029 1 $aNZ1$b325690
029 1 $aNZ1$b4800055
029 1 $aYDXCP$b1314679
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 812 OTHER HOLDINGS