MARC record from Internet Archive

LEADER: 08016cam a2200601 a 4500
001 244770686
003 OCoLC
005 20151005065516.0
008 080930s2009 caua b 001 0 eng d
010 $a2008300170
020 $a9780321552969 (pbk.)
020 $a0321552962 (pbk.)
029 1 $aNZ1$b12415690
029 1 $aAU@$b000043479871
029 1 $aAU@$b000043568089
035 $a244770686
035 $a(OCoLC)244770686
037 $bAddison-Wesley, C/O Pearson Education Order Dept 135 S Mount Zion rd, Lebanon, IN, USA, 46052$nSAN 200-2175
040 $aIFJ$cIFJ$dDLC$dYDXCP$dCDX$dNOR$dLMR$dSFR$dUtOrBLW
042 $alccopycat
049 $aSFRA
050 00 $aTK6680.5$b.B68 2009
082 00 $a778.59/3$222
092 $a778.593$bB6676w
100 1 $aBourne, Jennie,$d1951-
245 10 $aWeb video :$bmaking it great, getting it noticed /$cJennie Bourne with Dave Burstein.
260 $aBerkeley, CA :$bPeachpit Press,$cc2009.
300 $axiv, 321 p. :$bcol. ill. ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (p. 307-310) and index.
505 0 $ach. 1. Making great web video -- Things change fast on the Web -- Keeping your viewers in mind -- What makes web video different -- You can't always control what your audience will see -- Producing for a Web-savvy audience -- Production values and goals -- Building a team to make better video -- Use what you know -- Start with a great idea -- Plan for success -- Managing your production -- Ask questions -- Plan your shots -- Check out the location -- A budget shapes and defines your project -- Put it all together -- Project : 15 minutes to your video online -- ch. 2. Shooting for the Web -- Making video work on the Web -- The gear you'll need -- Prosumer cameras -- Get the most out of the camera you have -- Use a tripod -- Capturing good-quality audio for Web video -- Microphones you'll need -- Cables and connectors -- Headphones -- Tape -- Portable hard drives -- Techniques for better Web video -- Take your camera off autopilot -- White balance -- Auto focus -- Auto exposure -- Viewfinder settings to monitor exposure -- Image stabilization -- Audio limiter -- Frame your shots for visual interest -- Get help when you need it -- Don't count on fixing it in post -- Keep editing in mind while you shoot -- Before you go out to shoot -- Transporting your equipment -- Project : Shoot an interview with B-roll --
505 8 $ach. 3. Shooting events and interviews -- Find a creative approach -- Tell a story about the event -- Bringing conferences and meetings to life on the Web -- Taking talking heads to a whole new level -- Visuals capture the flavor of events -- Working with a venue -- Keep compression in mind to keep video quality high -- Preparing for a location shoot -- Getting optimal event sound -- From the horse's mouth -- Plug in to get good sound -- Let there be light -- A shot in the dark -- Working with a venue's dramatic lighting -- Getting the quality of light you need for the Web -- Shooting interviews -- Microphone technique for interviews -- Using handheld microphones -- Lavalier microphones -- Lighting interviews -- Working with on-camera lights -- Three-point lighting -- Project : Shoot an event -- Project : Shoot a quick sound bite -- Project : Shoot a two-person interview -- ch. 4. Videoblogs, how-to-videos, and news -- Bringing point of view to your Web video -- Redefining the news online -- Rocketboom -- Geek Entertainment TV -- Video news "Web style" -- Producing informative video -- Creating a strong visual presence on camera -- Developing an on-camera style -- Highlighting your talent -- Controlling what viewers see in the background -- Setting the stage for your story -- Creating interesting compositions -- Scripting information video -- Choosing a flattering camera angle -- Developing a visual style -- Getting the sound right -- Using software for video blogging -- Producing how-to video -- Planning a how-to video -- Using voice-overs and narrations -- Creating a simple storyboard -- Maintaining visual continuity -- Keeping track of screen direction -- Playing with time -- Showing a process step-by-step -- Project : Plan and shoot a how-to-video -- Project : Record a short commentary -- Project : Shoot visuals and add narration --
505 8 $ach. 5. TV techniques for better web video -- Planning a TV-style production -- Creating a shooting script -- Developing a storyboard -- Scheduling your production -- Planning a multicamera shoot -- Helping viewers make sense of your story -- The ten commandments of continuity -- The whole world is watching -- Creating a set for Web video production -- Building a small studio -- Sound -- Mixing sound and video -- Flooring -- The set -- Lighting -- Create a booth for interviews at an event -- Replacing a background using a green screen -- Project : Shoot a commentary using a green screen background -- Project : Shoot a talk show-style interview with three cameras -- ch. 6. Editing and post-production -- Organizing your project -- Video-editing software -- Building and editing sequences -- Knowing what to cut -- Compressing time -- Advancing a story with editing -- Keeping video short for the Web -- Techniques for video storytelling -- Continuity shapes the story -- The language of editing -- Using transitions -- Designing titles and graphics -- Editing sound -- You can't always fix it in post -- Project : Edit a simple sequence -- Project : Edit a commentary shot with green screen -- Project : Edit a multicamera interview --
505 8 $ach. 7. Uploading video to the Web -- Compression changes everything -- Choosing a video host -- Understanding encoding -- The best settings for Web video formats -- Guidelines for encoding Web video -- Setting parameters -- Windows Media Encoder -- iMovie -- QuickTime Pro -- Final Cut Pro -- Premiere pro -- Working with large volumes of content -- Project : Format your video for the Web -- ch. 8. Getting your video noticed -- The truth about viral video -- The first 50,000 views -- Thumbnails show them what you've got -- Marketing Web style -- Working with the press -- When your video becomes news -- Internet famous -- Your video Web site -- Tips for creating your video Web page -- Drive traffic to your site -- Using statistics to make your video better -- Tracking how you're doing with viewers -- Marketing help from your video host -- Project : Set up an RSS feed for your video -- Project : Create a version of your video for the iPhone --
505 8 $ach 9. Making it pay -- Understand your audience -- Making advertising work for you -- Getting paid for ads -- Selling your Web video -- Beyond advertising -- Prove your talent -- Sell T-shirts and other tie-ins -- Selling your skills -- Finding a job in Web video -- Let your work open the door to new opportunities -- Making great video -- Project : Identify and target your audience -- Project : Network!
650 0 $aDigital video.
650 0 $aWorld Wide Web.
700 1 $aBurstein, Dave,$d1951-
907 $a.b21942729$b11-21-18$c12-11-08
998 $axam$b03-19-09$cm$da $e-$feng$gcau$h0$i0
957 00 $aOCLC reclamation of 2017-18
907 $a.b21942729$b07-28-15$c12-11-08
938 $aYBP Library Services$bYANK$n2814205
938 $aCoutts Information Services$bCOUT$n7064663$c39.99 USD
956 $aPre-reclamation 001 value: ocn244770686
980 $a0309 nb
998 $axam$b03-19-09$cm$da$e-$feng$gcau$h0$i0
994 $aC0$bSFR
999 $yMARS
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