MARC record from Internet Archive

LEADER: 03169cam 2200577Ia 4500
001 ocm38889200
003 OCoLC
005 20190918182927.0
008 980402s1998 maua b 001 0 eng d
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019 $a988922677$a1008227446$a1064861352$a1073034523$a1080166971
020 $a1564963829
020 $a9781564963826
020 $a1564967050
020 $a9781564967053
035 $a(OCoLC)38889200$z(OCoLC)988922677$z(OCoLC)1008227446$z(OCoLC)1064861352$z(OCoLC)1073034523$z(OCoLC)1080166971
050 4 $aNC1002.L63$bM54 1998
080 $a743.65
082 04 $a741.6$221
084 $a21.37$2bcl
084 $a21.37.$2bcl
100 1 $aMiller, Anistatia R.,$d1952-
245 10 $aWhat logos do and how they do it /$cAnistatia R Miller and Jared M. Brown.
260 $aGloucester, Mass. :$bRockport Publishers ;$aCincinnati, Ohio :$bNorth Light Books [distributor],$c1998.
300 $a143 pages :$bcolor illustrations ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
530 $aAlso issued online.
505 00 $gPart I.$tDelivering the Basics --$gPart II.$tCreating a Memorable First Impression --$gPart III.$tFine-Tuning You Mark for the Media --$gPart IV.$tAbstract Impressions.
504 $aIncludes bibliographical references and index.
520 $aBesides being immediately recognizable, logos are one of the most succinct forms of advertising and one of the greatest challenges of graphic designers. This book presents twelve case studies and hundreds of supporting examples of current logos including Federal Express, Ann Taylor, Fila Sport, and Netscape, that have achieved success for their companies. This book illuminates the logo design process through the real-life projects of today's most talented designers and most interesting companies. Each project demonstrates, through detailed text and amazing graphics, what makes a logo successful for hotels, products, cosmetics and fashion, film and TV, business to business, creative services and more.
650 0 $aLogos (Symbols)
650 7 $aLogos (Symbols)$2fast$0(OCoLC)fst01002130
650 17 $aBeeldmerken.$2gtt
700 1 $aBrown, Jared M.,$d1964-
776 08 $iOnline version:$aMiller, Anistatia R., 1952-$tWhat logos do and how they do it.$dGloucester, Mass. : Rockport Publishers ; Cincinnati, Ohio : North Light Books [distributor], 1998$w(OCoLC)607080973
938 $aBaker & Taylor$bBKTY$c29.99$d22.49$i1564963829$n0003081248$sactive
938 $aBaker and Taylor$bBTCP$nbl 98007180
938 $aYBP Library Services$bYANK$n1459820
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029 1 $aNZ1$b15762004
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029 1 $aNZ1$b403145
029 1 $aUNITY$b038682095
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994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 341 OTHER HOLDINGS