| Record ID | ia:whatsbigideahowt00lois |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/whatsbigideahowt00lois/whatsbigideahowt00lois_marc.xml |
| Download MARC binary | https://www.archive.org/download/whatsbigideahowt00lois/whatsbigideahowt00lois_meta.mrc |
LEADER: 00708pam 2200241 a 4500
001 91015451
003 DLC
005 19920122102647.0
008 910329s1991 nyua 00110 eng
010 $a 91015451
020 $a0385414862 :$c$22.50 ($28.00 Canada)
040 $aDLC$cDLC$dDLC
050 00 $aHF5823$b.L745 1991
082 00 $a659.1$220
100 10 $aLois, George.
245 10 $aWhat's the big idea? :$bhow to win with outrageous ideas (that sell!) /$cGeorge Lois with Bill Pitts.
250 $a1st ed.
260 0 $aNew York :$bDoubleday Currency,$cc1991.
300 $a288 p. :$bill. ;$c25 cm.
500 $aIncludes index.
650 0 $aAdvertising.
650 0 $aMarketing.
700 10 $aPitts, Bill.