MARC record from Internet Archive

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008 020813s2003 nyua b 001 0beng
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050 00 $aTL140.F6$bB75 2003
082 00 $a338.7/6292/092$221
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100 1 $aBrinkley, Douglas.
245 10 $aWheels for the world :$bHenry Ford, his company, and a century of progress, 1903-2003 /$cDouglas Brinkley.
260 $aNew York :$bViking,$c2003.
300 $axxii, 858 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. 769-835) and index.
520 $aIn Wheels for the world, Douglas Brinkley reveals the riveting details of Ford Motor Company's epic achievements, chronicling the success of the Tin Lizzie to the beloved Model A through the glory days of the Thunderbird, Mustang, and Taurus, as well as the revolutionary plants where they were built-Highland Park and River Rouge. Brinkley tells of the amazing acquisitions of Volvo, Land Rover, Jaguar, and Mazda in the 1990s. His narrative also explores Ford Motor Company's darker aspects, from its founder's anti-Semitism, ill-considered wartime pacifism, and disloyalty-not only to the cohorts who made him the richest man of his time but also to his only son. Along the way, Brinkley introduces the whole cast of characters-from the early brains of the outfit, later U.S. Senator James Couzens; to CEO Lee Iacocca to the chairman and CEO of today, William Clay Ford, Jr.
530 $aAlso issued online.
505 0 $aThe Farm Boy -- Origins -- Starting Up -- Founding Ford -- Growing Successes -- Growing Pains -- Model T Mania -- Fordism -- The $5 Day -- The Forward March -- Alone at the Top -- Making an Impact -- Challenging Every Foe -- Withstanding the Downturn -- The Rouge -- Lincoln Motor -- Ford Aviation -- The Battle Joined -- Good-bye, Model T; Hello, Model A -- Model A and Trade Abroad -- Coping with the Great Depression -- Model Y: The Ford Americans Never Knew -- For Better and for Worse in Dearborn -- Mercury -- Building Up to War -- Willow Run and the B-24 Liberators -- The Modern Corporation -- Peaceful Revolution -- Death in Dearborn -- Human Engineering -- Fifty Years Old and Still Growing Up -- Grand Thunderbirds, Tough Trucks, and the Edsel Flop -- A Whole New Business -- Mustang Generation -- The Turnaround Years -- Jet Set -- Trouble All Around -- Financial Crisis -- The Quality Crisis -- Team Taurus -- New Horses -- Momentum.
600 10 $aFord, Henry,$d1863-1947.
650 0 $aAutomobile engineers$zUnited States$vBiography.
610 20 $aFord Motor Company$xHistory.
650 0 $aAutomobile industry and trade$xHistory.
650 0 $aIndustrialists$zUnited States$vBiography.
650 17 $aAuto-industrie.$2gtt
650 17 $aFord Motor Company.$2gtt
600 11 $aFord, Henry,$d1863-1947.
600 17 $aFord, Henry (Unternehmer, 1863-1947)$2swd
610 27 $aFord Motor Company$2swd
648 7 $aGeschichte 1903-2003$2swd
776 08 $iOnline version:$aBrinkley, Douglas.$tWheels for the world.$dNew York : Viking, 2003$w(OCoLC)606084528
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/fy041/2002033066.html
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