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MARC record from Internet Archive

LEADER: 01615cam 2200445 a 4500
001 ocm26399407
003 OCoLC
005 20191031023923.0
008 920731s1993 ilua 000 0 eng
010 $a 92029612
040 $aDLC$beng$cDLC$dOCL$dBTCTA$dYDXCP$dBAKER$dOCLCG$dTULIB$dOCLCO$dOCLCF$dCQ$$dOCLCQ$dE9T
019 $a28816157
020 $a0844235148
020 $a9780844235141
035 $a(OCoLC)26399407$z(OCoLC)28816157
050 00 $aHF5823$b.W467 1993
082 00 $a659.1$220
245 00 $aWhich ad pulled best? :$b50 case histories on how to write and design ads that work /$c[edited by] Philip Ward Burton, Scott C. Purvis.
250 $a7th ed.
260 $aLincolnwood, Ill., USA :$bNTC Business Books,$c1993.
300 $axvii, 142 pages :$billustrations ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
650 0 $aAdvertising.
650 0 $aAdvertising copy$xEvaluation.
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aAdvertising copy$xEvaluation.$2fast$0(OCoLC)fst00797845
650 4 $aAdvertising copy$xEvaluation.
650 4 $aAdvertising.
653 0 $aAdvertising
700 1 $aBurton, Philip Ward,$d1910-
700 1 $aPurvis, Scott C.
938 $aBaker & Taylor$bBKTY$c16.95$d12.71$i0844235148$n0002178405$sactive
938 $aBaker and Taylor$bBTCP$n92029612 //r93$c$16.95
938 $aYBP Library Services$bYANK$n835627
029 1 $aAU@$b000009280117
029 1 $aNZ1$b3031826
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 224 OTHER HOLDINGS