| Record ID | ia:winningatnewprod00coop |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/winningatnewprod00coop/winningatnewprod00coop_marc.xml |
| Download MARC binary | https://www.archive.org/download/winningatnewprod00coop/winningatnewprod00coop_meta.mrc |
LEADER: 00934cam a2200241 a 4500
001 93018734
003 DLC
005 20080505105052.0
008 930224s1993 maua b 001 0 eng
010 $a 93018734
020 $a0201563819 (recycled, acid-free paper) :$c$16.95
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.153$b.C65 1993
082 00 $a658.5/75$220
100 1 $aCooper, Robert G.$q(Robert Gravlin),$d1943-
245 10 $aWinning at new products :$baccelerating the process from idea to launch /$cRobert G. Cooper.
250 $a2nd ed.
260 $aReading, Mass. :$bAddison-Wesley,$cc1993.
300 $axiii, 358 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. [341]-351) and index.
650 0 $aNew products.
856 7 $3Table of contents$uhttp://lcweb.loc.gov/catdir/toc/93-18734.html$2http
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0831/93018734-d.html