MARC record from Internet Archive

LEADER: 11158cam a2200325 a 4500
001 5778144
005 20221121204139.0
008 040429s2003 nyu 000 0 eng d
010 $a 2004271961
020 $a1590770269
035 $a(OCoLC)ocm54369449
035 $a(NNC)5778144
035 $a5778144
040 $aMNN$cMNN$dDLC$dBAKER$dOrLoB-B
042 $alccopycat
043 $an-us---
050 00 $aJK2281$b.W56 2003
082 00 $a324.7/0973$222
245 00 $aWinning elections :$bpolitical campaign management, strategy & tactics /$cedited by Ronald A. Faucheux.
246 30 $aPolitical campaign management, strategy & tactics
260 $aNew York :$bM. Evans and Co.,$c2003.
300 $a688 pages ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
505 00 $tIntroduction /$rRonald A. Faucheux -- $gCh. 1.$tNapolitan's Rules: 112 Lessons Learned From a Career in Politics /$rJoseph Napolitan -- $gCh. 2.$t50 Mistakes to Avoid in Your Next Campaign /$rEditors of Campaigns & Elections -- $gCh. 3.$tWriting Your Campaign Plan /$rRonald A. Faucheux -- $gCh. 4.$tHard Knocks: Lessons from Losing /$rPeter Fenn -- $gCh. 5.$tAnnouncing Your Candidacy: A Successful Kickoff /$rDan Patlak -- $gCh. 6.$tHow to Beat an Incumbent /$rDaniel M. Shea and Stephen C. Brooks -- $gCh. 7.$tWinning Tough Re-Elections With Early Media /$rLarry Weitzner and Adam Geller -- $gCh. 8.$tWar Without Blood: Military Roots of Political Strategy /$rThomas "Doc" Sweitzer -- $gCh. 9.$tWhat's in a Name? What to Do When the Candidate Has a Difficult Name /$rDavid K. Neidert -- $gCh. 10.$tCampaign Self-Examinations: Taking Your Own Political Pulse /$rEarl Bender, Michael Grant and Nancy Nagle -- $gCh. 11.$tLast-Minute Attacks: On Offense and Defense /$rRich Galen -- $gCh. 12.$tEarly Voting: Impact on Campaign Strategies, Timing and Budgets /$rGary Nordlinger -- $gCh. 13.$tReaching - and Winning - Young Voters /$rDavid Skaggs and Adam Anthony -- $gCh. 14.$tThe Recount Operation /$rChris Sautter -- $gCh. 15.$tDatabase Management: One Size Does Not Fit All Campaigns /$rBob Blaemire -- $gCh. 16.$tDatabase Management and the Permanent Campaign /$rBob Blaemire -- $gCh. 17.$tElectronic Field Operations: A Case Study /$rT. R. Hathaway -- $gCh. 18.$tStrategic Polling: Message and Theme Development /$rDavid Hill -- $gCh. 19.$tThe Benchmark Poll: Your Campaign's Roadmap /$rEd Goeas and Brian Tringali -- $gCh. 20.$tDe-bunking Polling Myths /$rRobert G. Meadow and Heidi von Szeliski -- $gCh. 21.$tAdvanced Polling Techniques: Road to the Right Message /$rChris Wilson -- $gCh. 22.$tPolling Economy: The Piggyback Approach /$rQ. Whitfield Ayres -- $gCh. 23.$tObserving Focus Groups /$rChristopher J. Herbert -- $gCh. 24.$tConducting Tracking Polls /$rBruce W. Blakeman -- $gCh. 25.$tInternet Surveys: Applying New Technologies to Polling Voters /$rMark P. Maguire and Brad Ashford -- $gCh. 26.$tPush Polls: What Are They? /$rKarl G. Feld -- $gCh. 27.$tUsing Focus Groups: A Caution /$rPamela Hunter -- $gCh. 28.$tPolling Pitfalls: How Survey Research Is Abused /$rHarry W. O'Neill -- $gCh. 29.$tOpposition Research: The Power of Information /$rRich Galen -- $gCh. 30.$tFinding Your Opponent's Weaknesses /$rTerry Cooper -- $gCh. 31.$tUsing the Internet for Opposition Research /$rJohn Bovee -- $gCh. 32.$tSetting the Record Straight /$rAlan Reger -- $gCh. 33.$tBalancing Discretion and Glasnost /$rJason Stanford -- $gCh. 34.$tDoing Opposition Research ... on Yourself /$rRochelle S. Dornatt -- $gCh. 35.$tTargeting: Getting the Most Out of What You Have /$rRobert Blaemire -- $gCh. 36.$tNew Campaign Targeting Techniques /$rHal Malchow -- $gCh. 37.$tTargeting Direct Mail /$rDan N. Hazelwood -- $gCh. 38.$tHow to Predict Voter Turnout /$rHal Malchow -- $gCh. 39.$tVoter Targeting and Relational Database Management /$rGreg Rigamer -- $gCh. 40.$tHow to Ask for Money /$rCathy Allen -- $gCh. 41.$tInside Political Fundraising: Trade Secrets /$rJill Barad -- $gCh. 42.$tGearing Up Your Finance Committee /$rJohn Bennett -- $gCh. 43.$tAlways Say "Thank You" /$rTodd Meredith -- $gCh. 44.$tSponsoring Fundraising Events: A Checklist /$rJill Gowan Bauman -- $gCh. 45.$tFundraising Events: Dollars in the Details /$rTodd Meredith -- $gCh. 46.$tGetting the Most Out of Your Professional Fundraiser /$rRobert Kaplan -- $gCh. 47.$tEight Cardinal Rules of Effective Fundraising Letters /$rMal Warwick -- $gCh. 48.$tThe Oliver North Story: How a Senate Candidate Raised $20 Million Through Direct Mail /$rJohn Persinos -- $gCh. 49.$tDirect Mail Fundraising: The Road Home /$rBessie Thibodeaux -- $gCh. 50.$tSecret of PAC Fundraising: Discipline /$rCarl Silverberg -- $gCh. 51.$tThe PAC Approach: How to Get Money from Political Action Committees /$rAnne Berry -- $gCh. 52.$tPost-Election Cleanup: Paying Your Campaign Debts /$rPaul Pelletier -- $gCh. 53.$tAdvice for First-Time Campaign Managers /$rBrian Dupre and Buddy Gill -- $gCh. 54.$tA Campaign Manager's Guide to Success: 10 Winning Tips /$rJason Linde -- $gCh. 55.$tKeeping Campaign Managers ... From Behaving Badly /$rLaura Peck -- $gCh. 56.$tCandidate Scheduling: 17 Rules of the Road /$rColleen Maguire -- $gCh. 57.$tComputer Conferences: Managing the Campaign Process /$rJohn Oeffinger -- $gCh. 58.$tAllocating Campaign Resources: Linear Programming /$rJohn C. Blydenburgh -- $gCh. 59.$tPetition Circulating: Your Legal Rights /$rEarl Bender and Sean Tenner -- $gCh. 60.$tDirect Mail: The Tactical Edge /$rRichard Schlackman and Michael Hoffman -- $gCh. 61.$tPrecision Bombing: Direct Mail Attacks /$rRichard Schlackman and Jamie "Buster" Douglas -- $gCh. 62.$tTV vs. Direct Mail: A Campaign Cost Comparison /$rHal Malchow -- $gCh. 63.$tDoing Mail in Small Campaigns: Practical Tips /$rRich Savage -- $gCh. 64.$tHumanizing Mailers With Photos /$rAllen Clobridge and Richard Foertsch -- $gCh. 65.$tTV Ad Production: A Political Campaign Primer /$rMarguerite Arnold -- $gCh. 66.$tHow to Write Scripts for Political TV Ads /$rSusan Hendrix -- $gCh. 67.$tAttack Ads: Are There Any Rules? /$rDavid Doak -- $gCh. 68.$tAttack Ads: Protecting Against Viewer Backlash /$rDeno Seder -- $gCh. 69.$tRadio Spots That Pop /$rJoe Slade White -- $gCh. 70.$tAvid: The TV Spot Dream Machine /$rMark R. Smith -- $gCh. 71.$tGood Cinematography Means Better Campaign Ads /$rAllen Rabinowitz -- $gCh. 72.$tDocumentary Evidence: Mass Product videos and DVDs /$rRonald A. Faucheux -- $gCh. 73.$tEffective Ad Production: A TV Spot Checklist /$rJohn Franzen -- $gCh. 74.$tCampaign Ads: Can They Be on the Level? /$rQ. Whitfield Ayres -- $gCh. 75.$tTrends in Political Media Buying /$rMary Clare Jalonick -- $gCh. 76.$tCable TV Spots: Reaching Swing Voters /$rHoward Shimmel -- $gCh. 77.$tCable Spot Buying Strategies /$rBruce Mentzer -- $gCh. 78.$tCampaign Promotional Materials: Stickers, Signs and Other Items /$rLeonard L. Lucchi -- $gCh. 79.$tYour Campaign Logo /$rBecky West -- $gCh. 80.$tCampaign Signs: Get on the Stick /$rJim Fleming and Steve Hunt -- $gCh. 81.$tNewspaper Ads: An Underrated Campaign Tool /$rRonald A. Faucheux -- $gCh. 82.$tFive Tips for Better Political Newsletters /$rAllen Clobridge -- $gCh. 83.$tMaking Better Speeches /$rJeanette Alexander -- $gCh. 84.$tWords of Advice: 20 Ways to Improve Your Speeches /$rMichael Shadow and Greg Peck -- $gCh. 85.$tOn the Stump: Fundamentals of a Campaign Speech /$rMichael Sheehan -- $gCh. 86.$tHow to Work a Room /$rLorene Hanley Duquin -- $gCh. 87.$tDoor to Door Campaigning /$rLorene Hanley Duquin -- $gCh. 88.$tWriting Great Speeches: Seven Tips /$rJames T. Snyder -- $gCh. 89.$tPicking a Media Trainer /$rJeff Ansell -- $gCh. 90.$tTen Common Mistakes Novice Candidates Make /$rDotty LeMieux -- $gCh. 91.$tMass Media Politics: Historic Perspective /$rMichael McCurry -- $gCh. 92.$tEffective Press Releases /$rSteve Snider -- $gCh. 93.$tDoing Media Interviews /$rKevin Geddings -- $gCh. 94.$tNewspaper Endorsements: How to Get Them /$rLarry Purpuro -- $gCh. 95.$tCrisis Management in Campaigns /$rCathy Allen -- $gCh. 96.$tDo It Yourself: Sound Bites /$rDavid R. Voss -- $gCh. 97.$tHandling Press Interviews: 20 Do's and Don'ts /$rKevin Shaw Kellems -- $gCh. 98.$tDamage Control: Preparing for the Unexpected on the Campaign Trail /$rMorgan Stewart -- $gCh. 99.$tHow to Get on the Radio: Big Earned Media Campaign Opportunity /$rDan Patlak -- $gCh. 100.$tWinning the Earned Media Game: A New Campaign Model /$rAdam Mendelson and Chris St. Hilaire -- $gCh. 101.$tCitizen Leader Programs: How to Build a Grassroots Support Network /$rRonald A. Faucheux -- $gCh. 102.$tGrassroots Politics: How the NRA Utilizes Volunteers /$rGlen Caroline -- $gCh. 103.$tSmart Voter Contact /$rRoger Lee and Peter Willmert -- $gCh. 104.$tVolunteer Recruitment /$rCatherine Webb and Joseph Mockus -- $gCh. 105.$tIs Your Campaign Volunteer-Friendly? /$rCharles J. Hobson, Kathryn Heler and Constance Milbourne -- $gCh. 106.$tPrecinct Organization: From the Ground Up /$rDick Schneider --
505 80 $gCh. 107.$tHow Technology is Making Telephone Campaigning More Effective -- $tThe New Telephone Contact Center /$rRoseanne Desmone -- $tThe 4 T's of Telephone Contact /$rCarey Cramer -- $tMagic Combination in the Age of Access /$rRick Porter -- $gCh. 108.$tHiring the Right Telephone Consultants and Vendors -- $gCh. 109.$tAutomated Calls: A Case Study /$rTed C. Hilliard -- $gCh. 110.$tBuilding Relationships With Voters /$rWalter D. Clinton -- $gCh. 111.$tPhone Contact Programs and Good Data /$rJohn Jameson, Chris Glaze and Gary Teal -- $gCh. 112.$tDesigning Lively Web Sites /$rMike Connell -- $gCh. 113.$tBanner Ads: Go Where the Ducks Are /$rBecki Donatelli -- $gCh. 114.$tBanner Ads: Voter Outreach Tools /$rTom Hockaday and Martin Edlund -- $gCh. 115.$tSix Best Practices for Campaign Web Sites /$rMichael Cornfield -- $gCh. 116.$tPermission Marketing: New Campaign Tool /$rEric R. Swanson -- $gCh. 117.$tComputer Telephony: New Campaign Solution /$rJanice Williams -- $gCh. 118.$tAnnouncement Sites /$rEmilienne Ireland and Phil Nash -- $gCh. 119.$tE-Mail: A Political Caution /$rRhett Francisco -- $gCh. 120.$tSecrets of Online Fundraising /$rEmilienne Ireland and Phil Tajitsu Nash -- $gCh. 121.$tState of the Art: Internet Roundtable /$rMary Clare Jalonick -- $gCh. 122.$tFinal Countdown: Getting Out Your Vote /$rCathy Allen -- $gCh. 123.$tFinal Countdown: Five-Day GOTV Hour by Hour /$rTom Van Bronkhorst -- $gCh. 124.$tFinal Countdown: The 200 for 20 Plan /$rHillary Hunt -- $gCh. 125.$tFinal Countdown: Crisis Control /$rCathy Allen -- $gCh. 126.$tFinal Countdown: A Checklist /$rViet Nguyen -- $gCh. 127.$tA Step-by-Step GOTV Plan /$rCarey Cramer, Sr. -- $gCh. 128.$tIncreasing Turnout with Signs and Volunteers /$rDoug Elam -- $gCh. 129.$tAsk the Campaign Doctor: Practical Advice on a Range of Topics /$rCraig Varoga.
650 0 $aCampaign management$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008100036
650 0 $aPolitical campaigns$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008109540
700 1 $aFaucheux, Ron.$0http://id.loc.gov/authorities/names/n96060558
852 00 $bleh$hJK2281$i.W56 2003