MARC record from Internet Archive

LEADER: 01831cam a22003618i 4500
001 2015041717
003 DLC
005 20151218083553.0
008 151217s2016 ii b 001 0 eng
010 $a 2015041717
020 $a9789351507444 (hardback : alk. paper)
020 $z9789351507451 (ebook)
020 $z9789351507437 (epub)
040 $aDLC$beng$erda$cDLC
042 $apcc
043 $aa-ii---
050 00 $aJQ294$b.C45 2016
082 00 $a324.954/0532$223
100 1 $aChakrabarty, Bidyut,$d1958-$eauthor.
245 10 $aWinning the mandate :$bthe Indian experience /$cBidyut Chakrabarty, Sugato Hazra.
263 $a1602
264 1 $aNew Delhi ;$aThousand Oaks :$bSAGE Publications,$c2016.
300 $apages cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aIs 2014 election a game changer? -- Trends in election campaign since independence -- Coalition era starts -- The India shining campaign and its failure -- Gujarat riot and the incumbent government -- The top-driven congress campaign for political mobilization -- India against corruption, a campaign builds up -- The leadership-centric election campaign -- The election campaign and the manifest and subtle articulation of political messages -- Assessing the election campaign -- The role of social media in political mobilization -- The unique 2014 national poll in India -- Reinventing political communication-the Modi interlude -- Conclusion : marketizing an ideology-driven dream.
610 10 $aIndia.$bParliament.$bLok Sabha$xElections, 2014.
650 0 $aPolitical campaigns$zIndia.
610 20 $aBharatiya Janata Party.
600 10 $aModi, Narendra,$d1950-
700 1 $aHazra, Sugato,$eauthor.