| Record ID | ia:womenwantmorehow00silv |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/womenwantmorehow00silv/womenwantmorehow00silv_marc.xml |
| Download MARC binary | https://www.archive.org/download/womenwantmorehow00silv/womenwantmorehow00silv_meta.mrc |
LEADER: 01745cam a2200313 a 4500
001 2009013607
003 DLC
005 20100224134636.0
008 090331s2009 nyua b 001 0 eng
010 $a 2009013607
020 $a9780061776410
020 $a0061776416
035 $a(OCoLC)ocn310399366
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dMOF$dDLC
050 00 $aHF5415.332.W66$bS55 2009
082 00 $a658.8/343082$222
100 1 $aSilverstein, Michael J.
245 10 $aWomen want more :$bhow to capture your share of the world's largest, fastest-growing market /$cMichael J. Silverstein and Kate Sayre ; with John Butman.
250 $a1st ed.
260 $aNew York, NY :$bHarperBusiness,$cc2009.
300 $aviii, 322 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aThe world's most demanding consumers -- The archetypes and life stages -- Brands that understand -- Food: answering the daily question, "what's for dinner?" -- Fitness: still looking for a holistic solution -- Beauty: the next product needs to do it! -- Apparel: always hunting, never satisfied -- Categories of greatest dissatisfaction: financial services and healthcare -- The low-growth economies: Europe and Japan -- The optimistic economies: BRIC, Mexico, and the Middle East -- Women want more for the world -- Conclusion: women ascendant: a future of parity, power, and influence.
650 0 $aWomen consumers.
650 0 $aNew products.
700 1 $aSayre, Kate.
700 1 $aButman, John.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy1002/2009013607-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy1002/2009013607-d.html