MARC record from Internet Archive

LEADER: 05634cam 2201129Ma 4500
001 ocn794488036
003 OCoLC
005 20220817124319.0
008 100804s2011 caua ob 001 0 eng d
006 m o d
007 cr cn|||||||||
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020 $a9781446209783$q(electronic bk.)
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020 $z1847879225
020 $z1847879233
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037 $a9781446209783$bIngram Content Group
050 4 $aRA423.2$b.C67 2011eb
060 4 $a2011 D-265
060 4 $aWA 590
072 7 $aMED$x002000$2bisacsh
072 7 $aMED$x095000$2bisacsh
082 04 $a362.1068$222
100 1 $aCorcoran, Nova.
245 10 $aWorking on health communication /$cNova Corcoran.
260 $aLos Angeles, Calif ;$aLondon :$bSAGE,$c2011.
300 $a1 online resource (186 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction -- Planning campaign -- Frameworks and foundations -- Starting the campaign process -- Target groups -- Channels of communication -- Designing resources -- Evaluation in practice -- Overview: ten campaigns.
520 8 $aAt a time when preventable diseases are still on the rise practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time. Responding to this demand, this book provides a practical guide to the process of designing, implementing and evaluating campaigns.
546 $aEnglish.
650 0 $aCommunication in public health.
650 0 $aHealth planning$xPublic relations.
650 0 $aHealth promotion.
650 0 $aHealth education.
650 0 $aCommunication.
650 12 $aHealth Promotion$xmethods
650 22 $aHealth Education$xmethods
650 22 $aCommunication
650 22 $aPublic Health Practice
650 2 $aHealth Promotion
650 2 $aHealth Education
650 6 $aCommunication en santé publique.
650 6 $aPromotion de la santé.
650 6 $aÉducation sanitaire.
650 6 $aCommunication.
650 7 $aMEDICAL$xAdministration.$2bisacsh
650 7 $aMEDICAL$xPractice Management & Reimbursement.$2bisacsh
650 7 $aCommunication.$2fast$0(OCoLC)fst00869952
650 7 $aCommunication in public health.$2fast$0(OCoLC)fst01202395
650 7 $aHealth education.$2fast$0(OCoLC)fst00952878
650 7 $aHealth planning$xPublic relations.$2fast$0(OCoLC)fst00953182
650 7 $aHealth promotion.$2fast$0(OCoLC)fst00953194
655 0 $aElectronic books.
655 4 $aElectronic books.
776 08 $iPrint version:$aCorcoran, Nova.$tWorking on health communication.$dLos Angeles, Calif ; London : SAGE, 2011$w(DLC) 2010922796
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