MARC record from Internet Archive

LEADER: 04596cam 2200469 a 4500
001 ocm28375364
003 OCoLC
005 20201028164156.0
008 930611s1994 njua b 001 0 eng
010 $a 93005369
040 $aDLC$beng$cDLC$dBTCTA$dYDXCP$dOCLCO$dOCLCF$dOCLCQ$dOCLCO$dPHUST$dTHHCU$dOCLCQ$dAPUMS$dOCLCQ$dIPL$dOCLCA$dGILDS$dCPO$dOCLCQ
066 $cThai
020 $a0130979651
020 $a9780130979650
035 $a(OCoLC)28375364
050 00 $aP96.A86$bS8 1994
082 00 $a808/.06602$220
100 1 $aStovall, James Glen.
245 10 $aWriting for the mass media /$cJames Glen Stovall.
250 $a3rd ed.
260 $aEnglewood Cliffs, N.J. :$bPrentice Hall,$c©1994.
300 $aviii, 311 pages :$billustrations ;$c28 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 00 $tSit down & write --$tWhat is good writing? --$tGetting ready to write --$tTechniques for good writing --$tWriting for the mass media --$tBecoming a professional --$tText and images --$tAnd finally ... --$tPoints for consideration and discussion --$tBasic tools of writing --$tGrammar --$tPunctuation --$tSpelling --$tComputer aids --$tWords, words, words --$tWriting with clarity --$tPoints for consideration and discussion --$tStyle and the stylebook --$tAccuracy --$tClarity --$tBrevity --$tJournalistic conventions --$tJournalistic style --$tStylebooks --$tThe Associated Press Stylebook --$tLanguage sensitivity --$tPoints for consideration and discussion --$tWriting in the media environment --$tNews culture --$tNews values --$tGathering the news: Five Ws and One H --$tPersonal sources --$tInterviewing --$tObservation --$tStored sources of information --$tThe importance of accuracy --$tDeadlines --$tEthical considerations --$tWriting by example --$tPoints for consideration and discussion --$tWriting for print --$tCharacteristics of news stories --$tThe inverted pyramid --$tThe lead paragraph --$tDeveloping the story --$tUsing quotations --$tOther story structures --$tEditing and rewriting --$tFeature styles --$tParts of a feature story --$tThinking graphically --$tInformation for graphics --$tForms of graphic presentation --$tChallenge of writing --$tPoints for discussion --$tWriting for the Web --$tThe audience --$tCreating content --$tConcision --$tThinking laterally --$tE-mail --$tWanted for the Web: writers and editors --$tPoints for consideration and discussion.
505 80 $tWriting for broadcast --$tSelection of news --$tCharacteristics of writing --$tStory structure --$tBroadcast writing style --$tBroadcast copy preparation --$tPutting together a newscast --$tPoints for consideration and discussion --$tWriting advertising copy --$tA love-hate relationship --$tThe field of advertising --$tBeginning the process: needs and appeals --$tThe audience --$tThe product --$tThe advertising situation --$tCopy platforms --$tWriting the ad --$tElements of a print ad --$tWriting advertising for broadcast --$tOther media --$tPoints for consideration and discussion --$tWriting for public relations --$tThe work of the PR practitioner --$tCharacteristics of the PR practitioner --$tWriting news releases --$tLetters --$tCompany publications --$tOral presentations --$tPoints for consideration --$tWriters & the law --$tThe First Amendment --$tDefamation --$tThe plaintiff's case --$tAffirmative defenses --$tPrivacy --$tCopyright --$tTrademark --$tAdvertising --$tBroadcast regulation --$tCopy-editing symbols --$tGrammar and diagnostic exams --$tProblem words and phrases --$tAdvertising copy sheets.
650 0 $aMass media$xAuthorship.
650 0 $aReport writing.
650 7 $aMass media$xAuthorship.$2fast$0(OCoLC)fst01011228
650 7 $aReport writing.$2fast$0(OCoLC)fst01094836
650 4 $aMass media$xAuthorship.
650 2 $aMass Media$xauthorship.
880 $6658-00$aTV -- 1 เล่ม.
880 $6658-00$bEG4203 (การเขียนภาษาอังกฤษเพื่องานหนังสือพิมพ์)
938 $aBaker and Taylor$bBTCP$n93005369 //r972
938 $aYBP Library Services$bYANK$n63739
029 1 $aAU@$b000010203995
029 1 $aNZ1$b4741475
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 49 OTHER HOLDINGS