MARC record from Internet Archive

LEADER: 02949cam 2200601Ma 4500
001 ocn620092754
003 OCoLC
005 20210709201748.0
008 100420s2010 enka b 001 0 eng
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020 $a9780230749603$q(hbk.)
020 $a0230749607$q(hbk.)
035 $a(OCoLC)620092754
050 4 $aTK5105.888
082 04 $a006.7$222
100 1 $aBarr, Chris.
245 14 $aThe Yahoo! style guide :$bthe ultimate sourcebook for writing, editing, and creating content for the digital world /$cChris Barr and the senior editors of Yahoo!.
260 $aLondon :$bPan Macmillan,$c2010.
300 $axv, 512 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 0 $aThe definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. It includes topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing.
505 0 $aWrite for the web -- Identify your audience -- Define your voice -- Construct clear, compelling copy -- Be inclusive, write for the world -- Make your site accessible to everyone -- Write clear user-interface text -- Write engaging email and newsletters -- Streamline text for mobile devices -- Punctuate proficiently -- Abbreviate, capitalize, and treat titles consistently -- Apply a consistent style for numbers -- Shorten and strengthen sentences -- Avoid common pitfalls in word choice, grammar, and spelling -- Proofread and test before you publish -- Get familiar with basic webpage coding -- Optimize your site for search engines -- Understand the basics of U.S. law for online content -- Keep a word list.
650 0 $aWeb sites$xDesign.
650 0 $aOnline authorship.
650 0 $aInformation organization.
650 7 $aInformation organization.$2fast$0(OCoLC)fst00972595
650 7 $aOnline authorship.$2fast$0(OCoLC)fst01748390
650 7 $aWeb sites$xDesign.$2fast$0(OCoLC)fst01173252
710 2 $aYahoo! Inc.
938 $aYBP Library Services$bYANK$n3431843
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994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 68 OTHER HOLDINGS