MARC record from Internet Archive

LEADER: 01694cam a2200337 a 4500
001 2009464262
003 DLC
005 20100130090114.0
008 090709s2009 caua 001 0 eng d
010 $a 2009464262
020 $a9780321631534 (pbk.)
020 $a0321631536 (pbk.)
035 $a(OCoLC)ocn373874025
040 $aVPW$cVPW$dVPW$dOCLCQ$dDLC
042 $alccopycat
043 $an-us---
050 00 $aJK2281$b.H37 2009
100 1 $aHarfoush, Rahaf.
245 10 $aYes we did :$ban inside look at how social media built the Obama brand /$cRahaf Harfoush.
260 $aBerkeley, CA :$bNew Riders,$cc2009.
300 $axiv, 199 p. :$bcol. ill. ;$c23 cm.
500 $aMy.barackobama.com.
500 $aIncludes index.
505 0 $aPart one. The underdog: the rise of a movement. Introducing the junior senator -- Up against the Clintons -- The road to Denver -- Understanding the past -- Personal experience: Welcome to Obama land -- Part two. The candidate: creating a compelling vision. Personalp experience: The race is on -- The birth of a global brand -- My.barackobama.com -- Neighbor to neighbor -- Email -- Text messaging & mobile -- The blog -- Social networks -- Video -- Analytics and online ads -- Part three. The president: a new beginning -- Personal experience: Election day -- The new face of government.
600 10 $aObama, Barack.
650 0 $aPresidents$zUnited States$xElection$y2008.
650 0 $aPresidential candidates$zUnited States.
650 0 $aPolitical campaigns$zUnited States.
651 0 $aUnited States$xPolitics and government$y2001-2009.
650 0 $aSocial media$xMarketing.
650 0 $aSocial networks$xComputer network resources.