MARC record from Internet Archive

LEADER: 02640cam 2200373Ki 4500
001 ocn940509580
003 OCoLC
005 20210817211720.0
008 160222s2015 xx b 000 0 eng d
040 $aTXW$beng$erda$cTXW$dOCLCF$dOCLCQ$dNRM
020 $a9781511729970$q(pbk.)
020 $a151172997X$q(pbk.)
035 $a(OCoLC)940509580
050 04 $aHF5415.5$b.S65 2015
082 04 $a658.812$bSOLOMON, 2015
100 1 $aSolomon, Micah.
245 10 $aYour customer is the star :$bhow to make millennials, boomers and everyone else love your business /$cMicah Solomon.
264 1 $a[Place of publication not identified] :$b[publisher not identified],$c[2015]
264 4 $c©2015
300 $aix, 82 pages ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references.
505 0 $aMeet the most important generation of customers in history: the millennials -- The (unauthorized) Jetsons guide to modern customer service) -- Become a speed freak -- Build something genuine -- Your customer's the star -- Set the stage for customer relationships -- The value of values and transparency -- Redefine loyalty (a bit) -- Farewell for now, and happy customering.
520 $aEverything you need to know to transform your customer service experience and delight a new generation of customers. There are over 80 million strong in the U.S. alone, and they're unlike any customers you've ever had before. Millennials demand nearly-instantaneous and completely intuitive customer support. They reject hackneyed ideas of what "luxury" should mean. They actively search for brands and companies that can bring them authentic experiences that match their values. The power of getting this right--and the hazards of getting this wrong--are immense. Since millennials share nearly all of their experiences via social media, the way you meet their expectations decides whether they'll choose to "Yelp your business a new one" or become true, digitally-empowered "brand ambassadors" for your business. Just as important, what millennials want from you today represents what more and more customers, from every generation, will be asking for as well in the very near future.
650 0 $aCustomer services.
650 0 $aConsumer satisfaction.
650 0 $aCustomer loyalty.
650 7 $aConsumer satisfaction.$2fast$0(OCoLC)fst00876403
650 7 $aCustomer loyalty.$2fast$0(OCoLC)fst00885531
650 7 $aCustomer services.$2fast$0(OCoLC)fst00885545
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 5 OTHER HOLDINGS