MARC record from Internet Archive

LEADER: 04549cam a2200577Ii 4500
001 889163825
003 OCoLC
005 20161220093909.0
008 140825s2015 njua b 001 0 eng d
010 $a2015303294
019 $a908630028
020 $a9781118981146$q(hc.)
020 $a1118981146$q(hc.)
035 $a889163825
035 $a(OCoLC)889163825$z(OCoLC)908630028
037 $bJohn Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08875, (732)4694400$nSAN 200-2272
040 $aYDXCP$beng$erda$cYDXCP$dBTCTA$dBDX$dOCLCQ$dSINLB$dTXA$dLMR$dCDX$dNJM$dMQO$dH9Z$dOCLCF$dC7M$dOCLCQ$dDLC$dBKL$dSFR$dUtOrBLW
049 $aSFRA
050 04 $aHF5415.332.Y66$bB75 2015
082 04 $a658.827$223
092 $a658.827$bB7787y
100 1 $aBritton, Matt,$d1975-$eauthor.
245 10 $aYouthnation :$bbuilding remarkable brands in a youth-driven culture /$cMatt Britton.
246 3 $aYouth nation
264 1 $aHoboken, New Jersey :$bJohn Wiley & Sons,$c[2015]
300 $axxv, 292 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 259-266) and index.
520 $aYouth is no longer an age? It's a commodity. 'YouthNation' is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age, it's a commodity that's available to everyone. This book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources in business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets. Build stronger evangelism with a compelling brand narrative. Create loyal communities with immersive and engaging experiences. Navigate the radically-changed landscape of the future marketplace. In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. 'YouthNation' is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.
505 00 $gch. 1$tFrom Status Symbol to Status Update --$gch. 2$tFrom Things to Thrills --$gch. 3$tThe Rise of Electronic Dance Music --$gch. 4$tAccess over Ownership --$gch. 5$tThe Communal Table --$gch. 6$tThe Peer-to-Peer Economy --$gch. 7$tThe Power of the Crowd --$gch. 8$tFree Agency --$gch. 9$tLifehacking --$gch. 10$tThe Field Guide to Lifehackers --$tLet's Pivot to Brand Building --$gch. 11$tTV, the NFL, and the End of Demographics --$gch. 12$tGoing Viral: Decoded --$gch. 13$tBig Data 101 --$gch. 14$tPeople Are Brands --$gch. 15$tBrands Are People --$gch. 16$tA Story Worth Sharing.
650 0 $aYoung adult consumers.
650 0 $aMarketing.
650 0 $aAdvertising.
650 0 $aTarget marketing.
650 0 $aYoung adults$xAttitudes.
650 0 $aYoung adults$xConduct of life.
907 $a.b32836405$b12-20-18$c09-22-16
998 $axbt$b11-23-16$cm$da $e-$feng$gnju$h0$i0
957 00 $aOCLC reclamation of 2017-18
907 $a.b32836405$b12-09-16$c09-22-16
938 $aBrodart$bBROD$n110774817
938 $aBaker and Taylor$bBTCP$nBK0015521595
956 $aPre-reclamation 001 value: ocn889163825
980 $a1116 kl
980 $a1216 jb
998 $axbt$b11-23-16$cm$da$e-$feng$gnju$h0$i0
994 $aC0$bSFR
999 $yMARS
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