MARC record from Internet Archive

LEADER: 03253cam 2200577Mi 4500
001 ocn881375056
003 OCoLC
005 20200611010434.0
008 131114s2014 enka j 000 0 eng
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020 $a9780750289214
035 $a(OCoLC)881375056$z(OCoLC)869785340
082 04 $a338.7610067$223
100 1 $aSutherland, Adam,$eauthor.
245 10 $aYouTube /$cAdam Sutherland.
264 1 $aLondon :$bWayland,$c2014.
264 4 $c©2014
300 $a32 pages :$bcolour illustrations ;$c28 cm.
336 $atext$btxt$2rdacontent
336 $astill image$bsti$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aBig business
520 $aThis title takes an indepth look at YouTube and the business behind one of the most well-known and exciting brands today. Beginning with a single YouTube video, and now part of Google - one of the most successful businesses around. We cover how YouTube came into being, the successes and failures over the years, key facts about the industry and their impact on the global market. Readers will learn about branding and the business world with Business Matters features. Each one looks at a different aspect of business - such as a franchise, management structure or marketing - and explains it in a clear and concise way for young readers to follow. Key features give information about Brains Behind the Brand, bringing to the forefront those who run YouTube today and who have helped boost the business in the past. Ideal for budding young entrepreneurs with an eye for opportunity! A brilliant read for those keen to find out how the business behind the brand works.
505 0 $aIt's a YouTube world -- It's good to share -- Along comes Google -- Content is king -- as long as it's legal -- YouTube in trouble -- The power of partners -- YouTube goes global -- YouTube superstars -- Behind the scenes at YouTube HQ -- YouTube's greatest hits -- YouTube's political and social uses -- What does the future hold for YouTube? -- Invent the next YouTube channel! SWOT analysis -- Do you have what it takes to work at YouTube?
630 00 $aYouTube (Electronic resource)$vJuvenile literature.
630 00 $aYouTube (Electronic resource)
630 07 $aYouTube (Electronic resource)$2fast$0(OCoLC)fst01796568
650 0 $aInternet videos$vJuvenile literature.
650 0 $aInternet videos.
650 7 $aInternet videos.$2fast$0(OCoLC)fst01742417
655 7 $aJuvenile works.$2fast$0(OCoLC)fst01411637
830 0 $aBig business.
938 $aYBP Library Services$bYANK$n10867191
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994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 60 OTHER HOLDINGS