| Record ID | marc_binghamton_univ/bgm_openlib_final_0-5.mrc:410654813:829 |
| Source | Binghamton University |
| Download Link | /show-records/marc_binghamton_univ/bgm_openlib_final_0-5.mrc:410654813:829?format=raw |
LEADER: 00829nam 2200241v1 4500
001 BIN01-000431413
005 20070901153630.0
008 870723s1987 maua bf 00110 eng d
010 $z 85016954
020 $a0887301630
035 $a(RLIN)NYBG87-B23949
035 9 $aABY7051$bSB
040 $aNjR$cNjR$dMnU
099 $aHD59.3.S44 1987
100 1 $aSethi, S. Prakash.
245 10 $aHandbook of advocacy advertising :$bconcepts, strategies, and applications /$cS. Prakash Sethi
260 $aCambridge, Mass. :$bBallinger,$cc1987.
300 $axiii, 577 p. ;$bill. ;$c29 cm.
440 0 $aBallinger series in business in a global environment
500 $aIncludes bibliographical references and index.
650 0 $aAdvocacy advertising$xCase studies.
852 00 $aBIN$bBINMA$cMOV$hHD59.3$i.S44 1987$91
945 $d04/06/89