| Record ID | marc_binghamton_univ/bgm_openlib_final_0-5.mrc:41724723:947 |
| Source | Binghamton University |
| Download Link | /show-records/marc_binghamton_univ/bgm_openlib_final_0-5.mrc:41724723:947?format=raw |
LEADER: 00947nam 2200265vi 4500
001 BIN01-000042263
005 20071117095037.0
008 760813s1976 mau 00010 eng d
035 $a(RLIN)2369767B
035 9 $aAAE4084$bSB
040 $aNBuCC$cNBuCC$dNBiSU$dCStRLIN
090 $aHF6146.T42$bR3
099 $aHF6146.T42R3
100 1 $aRay, Michael L.
245 10 $aExperimental research on the effects of TV clutter :$bdealing with a difficult media environment /$cby Michael L. Ray and Peter Webb.
260 $aCambridge, Mass. :$bMarketing Science Institute,$c1976.
300 $avii, 51 p. ;$c28 cm.
490 0 $aWorking paper -- Marketing Science Institute ; Report no.76-102
500 $a"Preliminary research report."
650 0 $aTelevision advertising.
650 0 $aTelevision broadcasting.
700 1 $aWebb, Peter.
710 2 $aMarketing Science Institute.
852 00 $aBIN$bBINMA$cMAIN$hHF6146.T42$iR3
945 $d04/06/89