| Record ID | marc_claremont_school_theology/CSTMARC1_barcode.mrc:211223752:3464 |
| Source | marc_claremont_school_theology |
| Download Link | /show-records/marc_claremont_school_theology/CSTMARC1_barcode.mrc:211223752:3464?format=raw |
LEADER: 03464cam a2200661 a 4500
001 ocm30780267
003 OCoLC
005 20200617074210.1
008 940623s1995 nyua b 001 0 eng
010 $a 94003707
040 $aDLC$beng$cDLC$dUKM$dNLGGC$dBTCTA$dLVB$dYDXCP$dOCLCG$dCDX$dTBS$dCNCGM$dOCLCF$dNLE$dOCLCQ$dDEBSZ$dI8M$dOCLCA$dOCLCQ$dCSJ$dOCLCQ$dOCLCA$dUKMGB$dOCLCQ$dL2U
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029 1 $aAU@$b000060993287
029 1 $aCDX$b0482009
029 1 $aDEBSZ$b050384031
029 1 $aNLGGC$b135395879
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035 $a(OCoLC)30780267$z(OCoLC)32551796$z(OCoLC)877777743$z(OCoLC)1069365802$z(OCoLC)1120800812
050 00 $aHM258$b.L68 1995
082 00 $a302.23$220
084 $a05.01$2bcl
049 $aMAIN
100 1 $aLowery, Shearon.
245 10 $aMilestones in mass communication research :$bmedia effects /$cShearon A. Lowery, Melvin L. DeFleur.
250 $a3rd ed.
260 $aWhite Plains, N.Y. :$bLongman Publishers USA,$c©1995.
300 $axv, 415 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aCh. 1. Research as a Basis for Understanding Mass Communication -- Ch. 2. The Payne Fund Studies: The Effects of Movies on Children -- Ch. 3. The Invasion from Mars: Radio Panics America -- Ch. 4. The People's Choice: The Media in a Political Campaign -- Ch. 5. Audiences for Daytime Radio Serials: Uses and Gratifications -- Ch. 6. The Iowa Study of Hybrid Seed Corn: The Adoption of Innovation -- Ch. 7. Experiments with Film: Persuading the American Soldier in World War II -- Ch. 8. Communication and Persuasion: The Search for the Magic Keys -- Ch. 9. Personal Influence: The Two-Step Flow of Communication -- Ch. 10. Project Revere: Leaflets as a Medium of Last Resort -- Ch. 11. Television in the Lives of Our Children: The Early Years -- Ch. 12. The Agenda-Setting Function of the Press: What to Think About -- Ch. 13. Violence and the Media: The Turbulent Sixties -- Ch. 14. The Surgeon General's Report: Television and Social Behavior -- Ch. 15. Television and Behavior: Ten Years of Progress -- Ch. 16. The Lessons of the Milestones.
590 $bArchive
650 0 $aMass media.
650 0 $aMass society.
650 6 $aMédias.
650 6 $aSociété de masse.
650 7 $a05.01 history of communication studies.$0(NL-LeOCL)169891178$2bcl
650 7 $aMass media.$2fast$0(OCoLC)fst01011219
650 7 $aMass society.$2fast$0(OCoLC)fst01011430
650 17 $aMassacommunicatie.$2gtt
650 17 $aCommunicatiewetenschap.$2gtt
653 0 $aMass media
700 1 $aDeFleur, Melvin L.$q(Melvin Lawrence),$d1923-2017.
776 08 $iOnline version:$aLowery, Shearon.$tMilestones in mass communication research.$b3rd ed.$dWhite Plains, N.Y. : Longman Publishers USA, ©1995$w(OCoLC)891673203
938 $aBaker and Taylor$bBTCP$n94003707
938 $aCoutts Information Services$bCOUT$n0482009
938 $aYBP Library Services$bYANK$n641856
994 $a92$bCST
976 $a10011457843