MARC Record from marc_claremont_school_theology

LEADER: 02428cam a2200601Ia 4500
001 ocm16510801
003 OCoLC
005 20200617074702.8
008 870819s1986 nyu b 001 0 eng d
010 $z 84045076
040 $aHCD$beng$cHCD$dOCLCQ$dNLGGC$dYDXCP$dZWZ$dMNSBU$dOCLCQ$dOCLCF$dOCLCQ$dOCLCO$dOCLCQ$dAZK$dAVA$dUKUOY$dBRL$dOCLCQ
019 $a961646503$a962715801$a1008512033
020 $a0465000797$q(pbk.)
020 $a9780465000791$q(pbk.)
020 $a0465000800
020 $a9780465000807
020 $a0465000789
020 $a9780465000784
029 1 $aNLGGC$b084302011
029 1 $aZWZ$b020388764
035 $a(OCoLC)16510801$z(OCoLC)961646503$z(OCoLC)962715801$z(OCoLC)1008512033
043 $an-us---
050 4 $aHF5813.U6$bS38 1986
082 04 $a659.1/042/0973$220
084 $a05.31$2bcl
084 $a85.40$2bcl
084 $aG 8.47Z591
084 $aD 1.1523
084 $aB 9.131
084 $aQ 73.9
084 $aMZ 55
049 $aMAIN
100 1 $aSchudson, Michael.
245 10 $aAdvertising, the uneasy persuasion :$bits dubious impact on American society /$cMichael Schudson.
260 $aNew York :$bBasic Books,$c1986.
300 $axxiv, 288 pages ;$c21 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aThe advertiser's perspective -- What advertising agencies know -- The consumer's information environment -- An anthropology of goods -- Historical roots of consumer culture -- The emergence of new consumer patterns : a case study of the cigarette -- Advertising as cpitalist realism -- An evaluation of advertising.
520 $aAssesses the impact of advertising on American society--advertising as a business and as a social institution.
590 $bArchive
650 0 $aAdvertising$zUnited States$xHistory.
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 17 $aReclame.$2gtt
650 7 $aPublicité$zÉtats-Unis$xHistoire.$2ram
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
776 08 $iOnline version:$aSchudson, Michael.$tAdvertising, the uneasy persuasion.$dNew York : Basic Books, 1986$w(OCoLC)891411225
938 $aYBP Library Services$bYANK$n409576
994 $a92$bCST
976 $a10017001516