MARC Record from marc_claremont_school_theology

LEADER: 02762cam a2200361I 4500
001 ocm01404609
003 OCoLC
005 20200617074722.2
008 750623s1951 nyu b 000 0 eng
010 $a 51003702
040 $aDLC$beng$cDZM$dSER$dOCLCG$dLGG$dOCLCA$dOCLCF$dOCLCQ$dOCLCO$dMXL$dLUE$dOCLCQ
029 1 $aAU@$b000026912757
035 $a(OCoLC)01404609
050 00 $aBV653.S86
082 0 $a259
049 $aMAIN
100 1 $aStuber, Stanley I.$q(Stanley Irving),$d1903-1985.
245 10 $aPublic relations manual for churches.
250 $a[1st ed.].
260 $aGarden City, N.Y.$bDoubleday,$c1951.
300 $a284 pages$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 271-273).
505 0 $aPart one: Public relations for the local church -- 1. Why the local church needs an effective public relations program -- 2. How to keep the name of the church before the public -- 3. How appearances make a lasting impression -- Part two: Public relations for the local church leader -- 4. How both the bulletin board and the sermon preach -- 5. How beautiful programs build prestige -- 6. How the church school builds the church -- 7. How the make the best use of public relations facilities -- Part three: Public relations tools for the local church -- 8. How to create effective church notices -- 9. How to profit by the proper use of pictures -- 10. How to attract attention through exhibits -- 11. How to make the most of special events.
505 0 $a12. How to conduct a successful promotional campaign -- 13. How to prepare various types of church reports -- Part four: Public relations for the local pastor -- 14. How best to handle criticism -- 15. How the pastor can keep out of trouble -- 16. How the pastor can multiply his influence and message -- 17. How to win friends through co-operation -- 18. How to write letters with telling effect -- 19. How to prepare an effective news release -- 20. How the duplicating machine can serve as assistant pastor -- Chapter five: Reaching the larger public -- 21. How audio-visual aids can preach the Gospel -- 22. How to make the best use of radio -- 23. How to behave on television -- 24. How to write for religious journals -- 25. How to be a publicity chairman -- Part six: reference section.
590 $bArchive
650 0 $aChurch public relations.
650 7 $aChurch public relations.$2fast$0(OCoLC)fst00860908
776 08 $iOnline version:$aStuber, Stanley I. (Stanley Irving), 1903-1985.$tPublic relations manual for churches.$b[1st ed.].$dGarden City, N.Y. Doubleday, 1951$w(OCoLC)926798201
994 $a92$bCST
976 $a10011355524