| Record ID | marc_columbia/Columbia-extract-20221130-001.mrc:118562304:1429 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-001.mrc:118562304:1429?format=raw |
LEADER: 01429cam a2200349 i 4500
001 95133
005 20220518194932.0
008 820126t19801980njua b 001 0 eng
010 $a 80013929
020 $a0135576865
035 $a(OCoLC)6222938
035 $a(OCoLC)ocm06222938
035 $a(CStRLIN)NYCG82-B3759
035 $9AAL1115CU
035 $a(NNC)95133
035 $a95133
043 $an-us---
050 00 $aHF5415.2$b.M945
082 0 $a658.8/3/0973
090 $aHF5415.2$b.M945
100 1 $aMyers, John G.$0http://id.loc.gov/authorities/names/n80037785
245 10 $aMarketing research and knowledge development :$ban assessment for marketing management /$cJohn G. Myers, William F. Massy, Stephen A. Greyser.
260 $aEnglewood Cliffs, N.J. :$bPrentice-Hall,$c[1980], ©1980.
300 $axiv, 306 pages :$billustrations ;$c24 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references and index.
650 0 $aMarketing research$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2010100714
700 1 $aMassy, William F.,$eauthor.$4http://id.loc.gov/vocabulary/relators/aut$0http://id.loc.gov/authorities/names/n80037784
700 1 $aGreyser, Stephen A.,$eauthor.$4http://id.loc.gov/vocabulary/relators/aut$0http://id.loc.gov/authorities/names/n80037783
852 00 $boff,bus$hHF5415.2$i.M945