| Record ID | marc_columbia/Columbia-extract-20221130-001.mrc:166574671:1600 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-001.mrc:166574671:1600?format=raw |
LEADER: 01600cam a2200385 i 4500
001 133529
005 20220518202843.0
008 781002s1974 mau b 000 0 eng
010 $a 75323463
035 $a(OCoLC)1816059
035 $a(OCoLC)ocm01816059
035 $a(CStRLIN)NYCG8233390-B
035 $9AAQ1877CU
035 $a(NNC)133529
035 $a133529
043 $an-us---
050 00 $aHF6146.T42$bW37
082 0 $a301.15/7
090 $bHF6146.T42W37
100 1 $aWard, Scott,$d1942-$0http://id.loc.gov/authorities/names/n79091349
245 10 $aEffects of television advertising on consumer socialization /$cby Scott Ward, Daniel B. Wackman ; Ronald Faber, assistant project director, Gerald Lesser, project consultant.
260 $a[Cambridge, Mass.] :$bMarketing Science Institute,$c[1974?]
300 $aii, 48, 13 pages ;$c28 cm.
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
490 1 $aWorking paper - Marketing Science Institute
500 $a"Preliminary research report."
504 $aIncludes bibliographical references.
650 0 $aTelevision advertising$zUnited States$vCase studies.
650 0 $aTelevision advertising and children$zUnited States.
650 0 $aSocialization.$0http://id.loc.gov/authorities/subjects/sh85124152
700 1 $aWackman, Daniel B.,$eauthor.$4http://id.loc.gov/vocabulary/relators/aut$0http://id.loc.gov/authorities/names/n86019309
830 0 $aReport (Marketing Science Institute)$0http://id.loc.gov/authorities/names/n84745752
852 00 $boff,bus$hHF6146.T42W37